Responsibilities

• Auto Insurance Marketing Strategy & Positioning — Own the marketing strategy for the Auto Insurance and Risk Services segments , ensuring alignment with business objectives and insurance channel priorities.
• Define persona-based messaging frameworks for key auto insurance audiences, including:
• Auto insurance carriers
• Brokers and MGAs
• Underwriters
• Risk managers and loss control professionals
• Translate auto insurance market trends , claims and loss data themes, regulatory considerations, and buyer pain points into actionable marketing direction.
• Go-to-Market Leadership — Partner with Channel and Sales leadership to support auto insurance carrier- and broker-led GTM strategies.
• Lead cross-functional GTM planning for strategic initiatives, including:
• Auto insurance partner programs
• Product launches tied to auto risk, safety, and underwriting insights
• Expansion within existing carrier and brokerage relationships
• Serve as a key stakeholder in GTM interlock planning , ensuring marketing priorities align with auto insurance revenue, retention, and partner goals.
• Campaign & Program Oversight — Provide strategic oversight for integrated marketing programs that support:
• Strategic and named auto insurance accounts
• Broker and MGA partner engagement
• Referral-driven growth within the auto insurance ecosystem
• Customer expansion across underwriting, claims, and risk services use cases
• Guide campaign direction, sequencing, and measurement while partnering with execution teams on implementation.
• Cross-Functional Collaboration — Partner closely with:

Requirements

• 7+ years of experience in strategic marketing, segment marketing, or GTM roles , with a strong focus on auto insurance
• Proven experience marketing to:
• Auto insurance carriers
• Brokers and MGAs or underwriting organizations
• Risk management or loss control teams
• Deep understanding of:
• Auto insurance buying cycles and decision-making processes
• Carrier and broker distribution models
• Partner- and channel-led growth
• Persona-based and account-centric marketing
• Strong strategic thinker with the ability to influence senior stakeholders
• Comfortable operating at both executive strategy and program planning levels
• Excellent communicator who can align cross-functional teams around a shared auto insurance GTM strategy

Benefits

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness &Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & SambaSafety Events