Strategic Marketing Director

Wilmington, NC (On-site)

$180K/yr – $205K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own cross-functional marketing strategy that translates customer insights into positioning, messaging, and growth initiatives for two tech-forward brands.

  • Strategy & Leadership: Align with executives and cross-functional teams to guide marketing initiatives and drive measurable growth.
  • Customer Insight to Impact: Turn conversations and unmet needs into positioning, campaigns, and future product opportunities.
  • Brand & Market Signals: Track emerging tech and market trends to influence strategy and branding decisions.

Job Description

Responsibilities

  • Develop marketing strategies that support long-term business growth across Protocase and 45Drives.
  • Build a deep understanding of our customers by actively engaging in customer conversations and uncovering unmet needs.
  • Transform customer insights into product positioning, messaging, campaigns, and future opportunities.
  • Identify emerging technologies, industries, and market trends that influence company strategy.
  • Collaborate closely with executive leadership, engineering, sales, product development, and customer-facing teams.
  • Challenge conventional thinking and encourage innovation across the organization.
  • Guide strategic marketing initiatives while empowering your team to execute exceptional work.
  • Strengthen our brand presence and help shape how customers experience both companies.
  • Evaluate new ideas with equal parts creativity and business discipline.
  • Foster a culture built on curiosity, continuous learning, experimentation, and measurable results.

Requirements

  • Authorized to work in the United States.
  • A Bachelor's degree in Marketing, Business, Engineering, Computer Science, Communications, or a related field is preferred. Equivalent experience will absolutely be considered.
  • Strategic B2B marketing experience within technology, manufacturing, engineering, enterprise software, infrastructure, or other complex industries.
  • Experience developing market positioning, product messaging, go-to-market strategies, and growth initiatives.
  • Strong business acumen and the ability to connect customer needs with business opportunities.
  • Outstanding communication and storytelling skills.
  • The ability to simplify complex technical concepts into compelling customer value.
  • Experience collaborating across multiple disciplines and influencing without relying solely on authority.
  • A customer-first mindset and genuine interest in understanding how people solve problems.

Benefits

  • Influence: Help shape the direction of two growing global technology companies.
  • Innovation: Work where curiosity, creativity, and experimentation are encouraged every day.
  • Collaboration: Partner directly with executives, engineers, product developers, sales professionals, and customers.
  • Growth: Join a company that values learning, ownership, and continuous improvement.
  • Benefits: Medical, Dental, Life Insurance, and Group Insurance available after 60 days of full-time employment.
  • Paid Time Off: Two weeks of vacation to start, increasing with tenure.
  • Wellness: Gym membership and wellness initiatives.
  • Culture: Team lunches, celebrations, and a workplace that genuinely enjoys working together.
  • Location: Build your career while enjoying everything Wilmington, North Carolina has to offer.
45Drives logo

45Drives

Through working with our enterprise and government agency customers, they have shared with us their need for solutions that are secure, scalable, with high performance and capacity.Traditionally, businesses have had two options: legacy vendors and Open-Source. Legacy vendors offer tightly integrated solutions, convenience of one-stop shopping, and a single point of accountability. However, their proprietary hardware and software create risks associated with vendor lock-in. Open-source offers complete flexibility and freedom from vendor lock-in, but it can be a project to implement with uncertainties along the way. At 45Drives, we blend the best of both. Just like legacy vendors, we provide tightly integrated solutions, single-PO purchasing, and a single point of accountability. However, this comes with the flexibility and security of an open-source license, putting complete control into our customers’ hands.We do this with our unique High-Velocity Mass Customization (HVMC) approach that offers modular, fully customizable storage and virtual compute solutions delivered quickly and to the highest of quality

Founded in 2013
Sydney, Nova Scotia, CAN
82 employees (7 in marketing)

Traffic Signals

Monthly Visitors
66.1K
Monthly Google Ads Budget
$8.2K
Traffic Source Mix
Search
47.9%
Direct
40.4%
Referral
7.5%
Social
2.9%
Paid
1.2%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
7 (9% of company)
Marketing Roles Posted (Last 30 Days)
1