Responsibilities

• Vendor Collaboration & Performance Management: Review and evaluate third-party marketing vendor performance (PPC, SEO, media buying) across 10–15 client accounts monthly.
• Vendor Collaboration & Performance Management: Ensure alignment with business goals by tracking KPIs such as CPL, CPC, lead quality, and ROAS.
• Vendor Collaboration & Performance Management: Initiate corrective actions with underperforming vendors within 10 business days of identifying issues.
• Vendor Collaboration & Performance Management: Benchmark vendor performance quarterly against industry standards and internal best practices.
• Client Education & Strategic Guidance: Conduct monthly strategy calls with each client to review performance and guide decision-making.
• Client Education & Strategic Guidance: Coach clients on evaluating vendor effectiveness and marketing ROI.
• Client Education & Strategic Guidance: Identify operational gaps (e.g., intake, tracking) and collaborate with internal consultants to resolve them within 30 days.
• Marketing Metrics & Client Reporting: Deliver bi-weekly performance reports that connect marketing spend to client growth metrics.
• Marketing Metrics & Client Reporting: Interpret and communicate marketing data to clients in clear, actionable terms.
• Marketing Metrics & Client Reporting: Recommend budget reallocations or strategy shifts based on performance trends at least once per quarter per client.
• Internal Collaboration: Align with internal teams (operations, leadership) to ensure marketing efforts support scalable growth.
• Internal Collaboration: Participate in weekly team syncs to share insights and coordinate cross-functional strategies.

Requirements

• 5+ years in marketing strategy, client account management, or vendor oversight.
• Proven experience managing PPC, SEO, and digital marketing performance.
• Strong analytical skills with fluency in CPL, CPC, CPA, and ROAS.
• Excellent communication and client advisory skills.
• Ability to hold vendors accountable using data and business logic.

Nice to Have

• Experience in legal marketing or consulting for law firms.
• Familiarity with CRM systems, lead tracking, and intake workflows.
• Ability to work cross-functionally with marketing, operations, and client success teams.

Benefits

• Enjoy flexible work arrangements.