Director, Performance Marketing

New York City, NY (Remote)

$191K/yr – $291K/yrDirector/Executive8+ years expFull time

Posted 4 hrs ago

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Job Summary

Own Ramp's multi-channel performance marketing program, lead a team of channel leads, and drive budget, attribution, and growth initiatives across paid channels.

  • Oversee ROI-focused experimentation and scalability
  • Partner with Analytics, Product, and Finance to align growth goals

Job Description

Responsibilities

  • Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
  • Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
  • Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
  • Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
  • Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
  • Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.
  • Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.

Requirements

  • 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
  • Proven success scaling large performance budgets ($10M+ annually) across multiple channels.
  • Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
  • Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
  • Exceptional leadership and people management skills with a track record of building and developing teams.
  • Strong business acumen and judgment to balance efficiency with bold growth bets.

Preferred

  • Experience in fintech, payments, or SaaS with long sales cycles.
  • Exposure to influencer/UGC, connected TV, or other frontier channels.
  • MBA or advanced degree in quantitative or business discipline.

Benefits

  • Flexible PTO
  • Unlimited AI token usage
  • Centralized home-office equipment ordering
  • Health and wellness stipend
  • Budget for intra-office travel
  • Weekly coffee stipend
  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
  • One Medical annual membership
  • 401(k), including employer match on contributions made while employed by Ramp
  • Fertility HRA (up to $10,000 per year)

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