Staff Product Marketing Manager | Technical Marketing

Campbell, CA (Hybrid)

$160K/yr – $180K/yrSenior Level15+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the market narrative for Acceldata’s data platform, turning complex data observability and data management into differentiating messaging for engineers, analysts, and executives.

  • Positioning and differentiators: define how Acceldata stands apart in the data management landscape.
  • Content engine: author white papers, case studies, blog posts, webinars, and videos for target personas.
  • Advocacy pipeline: curate customer stories and develop evangelists with the customer advocacy team.

Job Description

Responsibilities

  • Position Acceldata platform and products in the competitive data management and data platforms market. Highlight the unique differentiators.
  • Develop a range of content assets, including white papers, case studies, blog posts, webinars, and videos that clearly communicate the value of Acceldata’s products to target personas such as data engineers, analysts, scientists, and executives.
  • Maintain a database of customer stories. Work with the customer advocacy team to develop a cohort of customers who act as supporters and evangelists.
  • Develop strong sales relationships and sales enablement material.

Requirements

  • 15+ years in technical product marketing in the data industry.
  • BS in Computer Science or a related technical field; MBA from a top school preferred.
  • Strong understanding of data observability, data management, analytics, AI, and data engineering, with the ability to translate complex technical concepts into clear, compelling messaging for diverse audiences.
  • Demonstrated ability to understand and address customer and partner needs and pain points.
  • Strong storytelling and communication skills, with the ability to craft compelling narratives.
  • Proven ability to develop unique marketing strategies that differentiate products in the market.
  • Strong analytical skills with experience in using data to inform decisions, conduct market research, perform competitive analysis, and measure marketing success.
  • Skilled in problem-solving and strategic planning.
  • Experience working closely with Sales, Product, and Marketing teams to drive cohesive strategies and ensure alignment.
  • Ability to thrive in a fast-paced environment and adapt to changing market conditions and customer feedback.
  • Ability to drive initiatives and collaborate effectively across teams without direct authority.
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Acceldata

4.1 Glassdoor

Acceldata provides an Agentic Data Management platform that simplifies and speeds the ability for enterprises to deliver trusted data for AI and other initiatives.Founded in 2018, Campbell, CA-based Acceldata developed the world's first enterprise data observability platform to help enterprises build and operate great data products. Built on that foundation, Acceldata's xLake Reasoning Engine now powers the Agentic Data Management platform. Acceldata's solutions have been embraced by global enterprises such as Nestle, Dun & Bradstreet, Hershey, Pubmatic, HCSC, PhonePe (Walmart), TPG Telecom (Australia), Jenius Bank, Merkle, Pubmatic, and many more.Acceldata investors include Insight Partners, March Capital, Industry Ventures, Lightspeed, Sorenson Ventures, Sanabil, and Emergent Ventures.

Founded in 2018
Campbell, California, USA
278 employees (25 in marketing)
79% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
82K
Monthly Google Ads Budget
$23.9K
Traffic Source Mix
Search
45.6%
Direct
39.1%
Referral
11.1%
Social
2.8%
Paid
1.2%

Headcount Trend

Current headcount: ~278

Marketing Team

Marketing Team Size
18 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$105.6M
Last Raise
$10M
Series C, 2 years ago

Funding History

  • Oct 2023
    Series C • $10M
  • Feb 2023
    Series C • $50M
  • Sep 2021
    Series B • $35M

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