Responsibilities

• Define the Professional Services Industry Strategy - Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES. - Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs for Professional Services Shape Product and Packaging Decisions - Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry. - Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention. Lead Go-to-Market Strategy and Execution - Own the narrative for how Intuit delivers end-to-end professional service workflows — ensuring clarity and resonance from the website to sales decks. - Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation. - Partner with Channel and Sales Enablement to equip sales teams with industry-specific playbooks, proof points, and competitive positioning. - Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch. - Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.

Requirements

• 6-8+ years of experience in product marketing, product strategy, or go-to-market leadership
• Deep understanding of how to translate customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.
• Domain expertise in Professional Services, accounting or ERP software