Staff Community Product Marketing Manager, Trust & Safety
USA (Remote)
$195K/yr - $272K/yrAgencyFull-timeSenior level12+ years exp.
7 hrs ago
Staff Product Marketing Manager (PMM - Provider Growth)
USA (Remote)
$190K/yr – $238K/yrSenior Level8+ years expFull time
Posted 1 day ago
Job Summary
Own provider growth and messaging, guiding GTM and cross-functional execution to attract and activate providers across product, growth, sales, and enablement.
- Provider insight and positioning
- GTM strategy and channel planning
- Cross-functional storytelling and enablement
Job Description
Responsibilities
- Build deep provider insight. Understand the provider, market, and competitive landscape, and bring that perspective into Product and Growth decisions.
- Own provider positioning and messaging. Turn provider insight and Headway's capabilities into a clear, differentiated story that attracts providers and builds trust.
- Lead Provider Growth GTM. Own GTM strategies that drive provider acquisition, activation, and early engagement, from positioning and messaging through execution.
- Lead GTM channel planning and execution. Translate GTM strategy into an integrated marketing plan and lead cross-functional marketing partners to execute against shared goals.
- Find the leverage. Identify the highest-impact opportunities to attract and activate providers, even before a brief or roadmap exists.
- Equip teams to tell a consistent story. Give Growth, Sales, Enablement, and Customer Success the frameworks and tools they need to bring our provider story to life.
Requirements
- You have significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses, with a track record of driving customer acquisition and activation.
- You know the customer and market cold, can build positioning and messaging, and have influenced Product and Growth strategy, not just supported launches.
- You understand how to drive provider acquisition and activation, connecting customer insight, positioning, and GTM execution to measurable business outcomes.
- You’re comfortable with ambiguity, can form a point of view without perfect information, and know how to prioritize what matters most.
- You can lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority.
- You hold strong points of view with senior stakeholders and change them when the evidence changes.
- You use AI to improve your work and build workflows that improve the quality or velocity of the broader team.
Headway
Headway is building a new mental healthcare system that everyone can access making it easy for therapists to accept insurance and grow their practice. 1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford. Headway was founded in 2019 and are now powering 600,000+ appointments per month. To scale its vision, Headway has raised over $325 million in funding from a16z (Andreessen Horowitz), Thrive, Accel, and GV (formerly Google Ventures), Spark Capital, Forerunner Ventures and Health Care Service Corporation. Join us, and make an impactWe believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.Headway employees work remotely across the US, with the option to work from our NYC (HQ) or SF offices. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact talent@findheadway.com.
Salaries
Posted range
$190K/yr – $238K/yr
Taken straight from the job posting.
The middle of this range ($214K) is 33% above the median base salary for Senior Product Marketing Manager roles in the United States ($161K).
Senior Product Marketing Manager median pay in the United States
Most pay falls between $135K and $179K. Based on 201 salaries.
Marketing Team
Marketing Team Size
171 (5% of company)
Median Career Experience
12 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
6
People
Marketing Leadership
Jake Poses
VP, Head of Product (PM, Design, Prod/Brand Marketing)
At the company for 1 year 9 months
Sida Lu
Head of Growth Marketing
At the company for 2 years 2 months
Erin Fitzgerald
Head of Communications & Payer Marketing
At the company for 4 years 8 months
Gabriella Lourie
Director, Corporate Communications & PR
At the company for 2 years 7 months
Funding
Total Funding
$325.5M
Last Raise
$100M
Series D, 2 years ago
Funding History
- Jul 2024Series D • $100M
- Oct 2023Series C • $125M
- May 2021Series B • $70M
Traffic Signals
Monthly Visitors
4.2M
Monthly Google Ads Budget
$594.4K
Traffic Source Mix
Search
24.8%
Direct
70.3%
Referral
4.3%
Social
0.3%
Paid
0.2%
Headcount Trend
Current headcount: ~3.4K
Links
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