Product Marketing Manager

Responsibilities

• Own marketing strategy and GTM execution for a core product suite within the Viz portfolio - from positioning through launch and sales enablement - and be accountable for how the suite performs commercially
• Partner closely with outbound Product Management to translate roadmap and clinical strategy into market-ready positioning and GTM plans
• Set positioning and messaging strategy for distinct functional audiences across every customer touchpoint
• Build and maintain the core marketing asset library (webinars, blogs, podcasts, brochures, sales enablement supports, etc) that the commercial team relies on
• Plan and lead campaigns in partnership with demand generation
• Represent Viz at conferences and customer-facing events
• Turn market insights and competitive intelligence into actionable plans that inform product and commercial priorities directly
• Own quarterly business performance analysis for product marketing scope

Requirements

• Bachelor's Degree (required)
• 3-5+ years of B2B marketing experience in healthcare, medical device, diagnostics, or pharma
• AI-native marketer, experience leveraging tools such as , Claude, Claude Design, ChatGPT, etc. to drive more impactful, more efficient marketing outputs and outcomes
• Demonstrated experience developing messaging, positioning, and go-to-market content
• Comfortable with ambiguity and shifting priorities in a fast-paced environment
• Thrives in a highly-matrixed environment

Preferred

• Experience in 2 or more clinical audiences supported by Viz.ai
• Clinical/healthcare SaaS marketing
• Familiarity with startup environments
• Fluent in FDA promotional regulations for med devices
• Experience working with external partnerships

Benefits

• In the U.S., Viz offers competitive benefits, including medical, dental, vision, 401(k), generous vacation, and additional benefits to full-time employees.
• Employees in Israel are offered a comprehensive benefits package, including, among others: dental insurance, performance-based bonuses, a Cibus meal allowance, meals at the office, and more.