Staff Product Marketing Manager (PMM - Patient Growth)

Responsibilities

• Own the patient journey. Understand what patients believe, need, and experience at each step, and use those insights to influence Product and GTM.
• Find the leverage. Use customer insight and funnel data to identify the highest-impact opportunities before a brief exists.
• Make it easier to choose Headway. Reduce friction through better messaging, information sequencing, and experiences that anticipate what patients need.
• Own patient positioning and messaging. Build the messaging framework and launch narratives that translate our brand and product value into a compelling reason to choose Headway.
• Lead patient GTM. Partner across Growth and Lifecycle to define what we bring to market, for whom, when, where, and with what message.
• Build a test-and-learn engine. Develop hypotheses, run experiments, and use the results to continuously improve the patient journey.
• Raise the PMM bar. Bring strong craft and judgment that helps shape how we approach consumer Product Marketing as the team grows.

Requirements

• You’d be a great fit if…
• You have significant experience product marketing or growth marketing (8+ years) including meaningful consumer-facing work and ownership of business outcomes.
• You have deep customer curiosity and can turn qualitative insight and quantitative evidence into clear decisions.
• You understand consumer funnels and are comfortable working across both acquisition and lifecycle.
• You have a strong experimentation habit and think in hypotheses that can actually be proven wrong.
• You’re a strong strategic writer who can develop positioning, messaging, briefs, and narratives.
• You’ve worked in a regulated or highly constrained consumer category and know how to build great marketing within those constraints.
• You’re comfortable with ambiguity and would rather help shape the answer than wait for direction.
• You have strong points of view, can influence senior stakeholders, and update your thinking when the evidence changes.
• You use AI thoughtfully in your workflow while knowing where human judgment still matters.