Principal Product Marketing Manager - Public Sector
Samsara
Austin, TX (Remote)
$129K/yr - $230K/yrIn-houseFull-timeSenior level7+ years exp.
12 hrs ago
Staff Product Marketing Manager
Seattle, WA (On-site)
$115K/yr – $190K/yrSenior Level8+ years expFull time
Posted 3 weeks ago
Job Summary
Own and drive product marketing programs across the partner ecosystem to shape messaging, GTM plans, and enablement that accelerate adoption and revenue growth.
- Lead strategy and execution of product marketing initiatives across the Impinj partner ecosystem
- Collaborate with product, sales, and partners to drive adoption and differentiation
Job Description
Responsibilities
- Lead the strategy and execution of product marketing initiatives across the Impinj partner ecosystem, including go-to-market planning, messaging and positioning, product launches, and partner enablement
- Partner closely with inlay, tag, reader, and solution partners to develop joint marketing initiatives that showcase how our ecosystem enables real-world enterprise deployments
- Collaborate with product management, sales, market development, and corporate marketing to drive adoption, revenue growth, and market differentiation
- Develop clear, compelling product positioning and messaging that articulates the value of Impinj-powered partner solutions to both technical and business audiences
- Drive joint go-to-market efforts partners, aligning product launches and campaigns with broader business strategy
- Collaborate with partners to create technical marketing content, including solution briefs, webinars, and training materials
- Enable internal teams by delivering sales and field training on partner solutions, value propositions, and use cases
Requirements
- 8+ years of experience in product marketing, technical marketing, product management, or business development within semiconductor, wireless, IoT, or other technology-driven industries
- Bachelor's degree or equivalent experience in engineering, technology, or related field
- Strong ability to translate complex technologies into clear business value and market positioning
- Demonstrated success driving cross-functional initiatives and influencing across product, sales, and partner teams
- Strong interpersonal skills to drive collaboration, partnership, and trusting relationships across internal and external teams
- Strong critical thinking, analytical, and problem-solving skills
- Experience delivering impactful messaging, positioning, and marketing collateral
- Excellent communication, presentation, and storytelling skills for both technical and non-technical audiences
- Willingness to travel up to 20%, including occasional international travel
- Proven experience delivering go-to-market programs with a partner ecosystem that accelerated adoption of IoT products and solutions
Benefits
- US based employees have access to healthcare benefits; a 401(k) plan and company match among others.
- For a more comprehensive list of US employment benefits, click here.
Impinj
4.1 Glassdoor
Impinj (NASDAQ: PI) helps businesses and people analyze, optimize, and innovate by wirelessly connecting billions of everyday things—such as apparel, automobile parts, luggage, and shipments—to the Internet. The Impinj platform uses RAIN RFID to deliver timely data about these everyday things to business and consumer applications, enabling a boundless Internet of Things. If it’s a thing, our platform can connect it. Impinj enables digital transformation by extending the Internet’s reach from the cloud, through edge connectivity devices, all the way to physical items.Our broad partner ecosystem uses our platform's best-in-market products, capabilities, and technology to build IoT solutions that bring visibility and automation to intelligent systems. Wirelessly connect everyday items. Identify, locate, and protect them. And deliver data about those items to applications like inventory management, asset management, and shipment verification.Why become an Impinjineer?At Impinj, you will find an innovative, passionate, curious team that is constantly pushing ideas forward and creating technology that positively impacts the world. Our employees enjoy competitive benefits, a flexible & collaborative work environment, and the knowledge that they are making a difference.Diversity & InclusionWe recognize our responsibility to use our platform, voice, and influence to seek out injustices and ensure that Impinj becomes a model of D&I. That responsibility starts from within. As a result of sincere, months-long discussions, our team members decided on these goals to bolster Impinj’s diversity efforts:* Diversify our hiring process and seek out applicants from diverse backgrounds * Maintain an inclusive, respectful workplace where team members from all backgrounds feel supported and have opportunities for development* Participate in our community* Actualize and commit to our D&I strategy through our newly formed cross-divisional Diversity Action Team.
Founded in 2000
Seattle, Washington, USA
438 employees (13 in marketing)
82% recommend to a friend
83% CEO approval
Salaries
Posted range
$115K/yr – $190K/yr
Taken straight from the job posting.
The middle of this range ($153K) is 5% below the median base salary for Senior Product Marketing Manager roles in the United States ($161K).
Senior Product Marketing Manager median pay in the United States
Most pay falls between $135K and $179K. Based on 209 salaries.
Marketing Team
Marketing Team Size
13 (3% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$307.3M
Last Raise
$170M
Post IPO Debt, 6 months ago
Funding History
- Sep 2025Post IPO Debt • $170M
- Jul 2012Series Unknown • $21M
- Jul 2010Debt Financing • $5.8M
Traffic Signals
Monthly Visitors
84.6K
Monthly Google Ads Budget
$127
Traffic Source Mix
Search
48.4%
Direct
34.9%
Referral
12.9%
Social
2.5%
Paid
1%
Headcount Trend
Current headcount: ~437
Links
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