Responsibilities

• Develop strategic positioning and messaging for Proofpoint DLP across endpoint, email, and cloud, anchored in customer needs around data protection, compliance, and secure productivity.
• Own GTM strategy and launch planning for new DLP capabilities, partnering with product, sales, channel, and demand teams to drive awareness, pipeline, and adoption.
• Create high-impact content across solution briefs, web pages, presentations, webinars, demo scripts, blogs, and customer-facing materials.
• Build sales and partner enablement, including playbooks, battlecards, objection handling, discovery questions, competitive guidance, and talk tracks.
• Track market, buyer, and competitive trends across DLP, insider risk, cloud data security, and adjacent data protection categories.
• Serve as a DLP subject matter expert in sales trainings, customer briefings, field events, analyst conversations, webinars, and executive presentations.
• Partner with product and field teams to translate customer insights, use cases, and adoption patterns into sharper messaging, stronger launches, and more effective GTM.

Requirements

• 12+ years in product marketing for cybersecurity, data security, DLP, insider risk, email security, endpoint security, cloud security, or related enterprise software.
• Strong understanding of DLP use cases across endpoint, email, cloud, SaaS applications, data classification, policy management, compliance, and incident response.
• Proven ability to translate complex technical capabilities into clear, customer-centric messaging for security, risk, compliance, IT, and executive audiences.
• Experience leading GTM strategy, launches, sales enablement, and campaign planning for enterprise security solutions.
• Strong market and competitive analysis skills, with the ability to turn insights into positioning, sales guidance, and product feedback.
• Excellent communication and presentation skills across executive briefings, analyst conversations, webinars, customer meetings, and industry events.
• Collaborative, analytical, and execution-focused, with the ability to influence cross-functional teams and drive measurable business impact.
• A bachelor’s degree is required; a technical concentration or MBA is a plus

Preferred

• A technical concentration or MBA is a plus
• Experience with GTM strategy and sales enablement is a plus

Benefits

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities
• Our culture emphasizes belonging, empowering purpose and driving success for everyone