Staff Product Marketing Manager

New York City, NY (Hybrid)

$158K/yr – $209K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own go-to-market positioning, messaging, and launches for multiple product areas while leading the rebrand program, creating collateral, and enabling Sales across cross-functional teams.

  • Define portfolio messaging for developers, platform engineers, architects, and enterprise buyers
  • Lead cross-functional rebrand and launch playbooks
  • Build enablement and sales assets aligned to personas and use cases

Job Description

Responsibilities

  • Positioning and messaging for your portfolio. Develop, test, and deliver compelling positioning and value propositions for your product areas, tuned to the needs of key personas — developers, platform engineers, architects, and enterprise buyers.
  • Rebrand go-to-market. Lead the cross-functional go-to-market program for the company rebrand: narrative, messaging migration, launch sequencing, field and customer communications, and enablement — coordinating across Product, Marketing, Sales, and Comms to land it on time and with impact.
  • Product launches and releases. Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments across the roadmap. Help install and run a standardized launch playbook used for every product release.
  • Content and bill of materials. Create high-impact collateral — product briefs, website copy, blogs, whitepapers, case studies, and sales assets — that communicates real customer value, not feature lists.
  • Sales enablement. Build training and enablement that Sales actually uses: where we win by vertical, use case, and persona; how to tell the cost and resilience story against Aurora, Oracle, and Spanner; and how to sell in business language rather than database terms.
  • Market and competitive intelligence. Analyze industry trends, customer needs, and the competitive landscape. Feed win/loss insight, product analytics, and field feedback back into positioning, roadmap conversations, and enablement priorities.
  • Cross-functional GTM collaboration. Operate as a trusted partner to Product Management, Education, Demand Generation, and Sales. Influence outcomes across teams you don't own, and build joint deliverables that make the whole go-to-market stronger.
  • The Expectations in your first 30 days, you'll go deep on the product (create clusters, run workloads), your journeys, and our go-to-market strategy. You'll build relationships with the PMs and engineering leaders behind your areas, audit the existing positioning and content, and get hands-on with the rebrand program plan.
  • By 60 days, you'll have refined messaging for your portfolio, taken ownership of the rebrand go-to-market workstream, and built the launch plan for the next release cycle in your areas.
  • By 90 days, you'll be executing in full: launches shipping on your playbook, rebrand milestones on track, enablement delivered to Sales, and an operating rhythm established with Product, Demand Generation, Content, and AR/PR.

Requirements

  • 8+ years of professional experience, including 5+ years in enterprise software/SaaS product marketing with a proven record of launching products to market

Preferred

  • Experience marketing against cloud-native default databases (Aurora, DynamoDB, Spanner) and overcoming “good enough + already on AWS” inertia
  • Experience positioning observability, AIOps, or AI-assisted products
  • Familiarity with data integration and streaming ecosystems (change data capture, Kafka, schema registries) and how enterprises evaluate “fits my stack”
  • Experience building or running competitive intelligence programs (battlecards, win/loss cadences, sales feedback loops)

Benefits

  • Stock Options
  • Medical Insurance
  • Vision Insurance
  • Dental Insurance
  • Life and Disability Insurance
  • Professional Development Funds
  • Flexible Time Off
  • Paid Holidays
  • Paid Sick Days
  • Paid Parental Leave
Cockroach Labs logo

Cockroach Labs

3.6 Glassdoor

Cockroach Labs is the creator of CockroachDB, the cloud native, distributed SQL database enterprises trust to run mission-critical applications that scale
fast, survive disaster, and thrive everywhere.

Founded in 2015
New York, New York, USA
720 employees (52 in marketing)
57% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
206.1K
Traffic Source Mix
Search
50.3%
Direct
36.6%
Referral
8.8%
Social
3.4%
Paid
0.9%

Headcount Trend

Current headcount: ~721

Marketing Team

Marketing Team Size
36 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$633.1M
Last Raise
$278M
Series F, 4 years ago

Funding History

  • Dec 2021
    Series F • $278M
  • Jan 2021
    Series E • $160M
  • May 2020
    Series D • $86.6M

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