Responsibilities

• Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA
• Create and disseminate all internal and external collateral, including CommDocs, pitch materials, case studies, web assets and more
• Conduct market research, customer segmentation, competitive analysis to uncover advertiser pain points and product opportunities
• Lead activation initiatives, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs
• Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories.
• Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
• Partner with Business Marketing to establish Discord’s thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.

Requirements

• 10+ years of Product Marketing experience in the advertising or related industry
• Technical understanding of the ads ecosystem
• Deep experience bringing products to market from strategy and ideation through to testing and GE release
• Proactive problem-solving mindset, understanding and synthesizing advertiser needs and translating these into product recommendations
• Excellent GTM capabilities, with true 0 to 1 product launches
• A proven ability to influence XFN partners and leadership
• Experience within the Gaming or Mobile verticals.
• An ability to influence product roadmaps with robust Inbound Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up

Preferred

• bonus points if you have worked on the Gaming vertical in the past.