Responsibilities

• Own the complete lifecycle marketing technology roadmap in partnership with marketing leadership, aligning technical investments with the Growth Engagement team's goals around scalable growth, incentive programs, and personalization at scale — continuously re-prioritizing based on business results, urgency, and engineering capacity.
• Translate business needs into technical solutions, serving as the primary bridge between Growth Engagement marketing and engineering: convert marketing requirements into clear specs, surface technical dependencies and risks early, and ensure solutions are architected for scale and reusability across use cases and channels.
• Own build vs. buy evaluations for key capabilities (e.g., journey orchestration, personalization engines, new channels), evaluating tradeoffs across cost, speed, scalability, and long-term flexibility — including running POCs or vendor assessments when relevant.
• Maintain deep fluency in the CRM/lifecycle marketing technology landscape, staying ahead of emerging innovations, vendors, platforms, and modern practices in personalization and orchestration; benchmark Robinhood's capabilities against leading competitors.
• Define and evangelize the quality bar for lifecycle marketing technology — translate a strong point of view on industry-leading standards into concrete roadmap priorities and success metrics that demonstrate Growth Engagement Marketing's contribution as a reliable growth and revenue driver.
• Lead the development of internal tools to manage $200M+ in annual paid media spend — translating the operational complexity of paid channels into clear engineering requirements and owning complete delivery.
• Design systems to improve paid media ROI by integrating AI tools with human expertise across creative production, budget optimization, and channel management — making the call on where agentic approaches accelerate results and where human judgment stays in the loop.
• Design the systems that connect Paid Media, Growth Engagement, and product onboarding experiences — ensuring that the hand-off from acquisition to activation is instrumented, personalized, and closed-loop.
• Serve as the connective tissue between lifecycle marketing, PFM, and engineering — translating acquisition and monetization needs into clear problem statements and solution designs the engineering team can execute against.
• Own outcomes, not just delivery — define success metrics up front, track adoption and funnel conversion, and drive iteration until the tooling delivers measurable business outcomes.

Requirements

• 8+ years owning technical products or programs, ideally in a Martech, growth, technical product management, or marketing operations context.
• Strong command of the modern Martech ecosystem — including lifecycle/CRM platforms, paid media integrations, personalization engines, and how marketing and growth teams operate.
• Deep technical fluency to partner credibly with engineering teams and reason about complex architecture and trade-offs (experience adjacent to engineering, such as a former engineer, technical product manager, or solutions engineer is a plus).
• Familiarity with LLMs and agentic tooling, and sound judgment about where it genuinely adds value vs. where it adds complexity.
• A track record of owning outcomes and metrics, and of driving collaborative delivery with marketing, engineering, data, and product teams across both lifecycle and paid marketing surfaces.