Staff Marketing Manager - Paid Search

Responsibilities

• Serve as the primary point of contact between internal TurboTax stakeholders and our agency partner, ensuring the PPC program is always aligned to business goals and priorities.
• Interpret business objectives, growth targets, and marketing strategies from internal stakeholders and translate them into clear, actionable direction for the agency.
• Effectively communicate paid search program plans, performance, pivots and road block escalations to leadership teams.
• Contribute to the paid search roadmap — setting priorities, defining testing agendas, and ensuring the agency is executing against the right strategies at the right time.
• Partner with our agency to achieve performance targets, timelines, and quality standards; review and provide informed feedback on campaign strategy, structure, ad copy, and landing page recommendations.
• Leverage your hands-on PPC knowledge to ask the right questions, identify gaps, and push for continuous improvement across bid management, keyword strategy, and campaign optimization.
• Evaluate AI-powered tools and platform-native features (such as Smart Bidding and Performance Max) and collaborate with external and internal partners on when and how to adopt them in support of our goals.
• Analyze campaign performance data and synthesize insights for internal stakeholders — translating complex PPC metrics into clear business implications and recommendations.
• Work with the SEO team to ensure paid and organic search strategies are complementary and coordinated.
• Collaborate with analytics, creative, and web teams on landing page testing, conversion tracking, and audience segmentation to support campaign performance.

Requirements

• BA/BS in Marketing, Business, or a related field
• 7–8 years of hands-on PPC experience, with a focus on Google Ads, Microsoft Ads, and other search platforms
• Strong analytical skills with experience interpreting campaign data to inform strategy (Google Ads, SA360, Adobe Analytics, or similar)
• Solid working knowledge of bid management, keyword strategy, ad copy best practices, quality score optimization, and A/B testing — enough to actively contribute to strategy and hold a high bar for the program.
• Familiarity with AI-powered advertising tools and a willingness to adopt emerging technologies to drive efficiency and performance
• Strong project management skills with the ability to juggle multiple workstreams, align stakeholders, and keep initiatives on track
• Excellent communication skills — able to distill complex PPC concepts for non-technical internal stakeholders and provide clear, strategic direction to agency partners
• Comfortable operating in an ambiguous, fast-paced environment where priorities can shift and strong judgment is required
• Collaborative and proactive team player who takes ownership and drives results