Responsibilities

• Own day-to-day marketing automation platform operations, with a strong focus on Braze. Keep our messaging ecosystem healthy, reliable, performant, and scalable across email, SMS, push, and in-app channels.
• Help shape our platform strategy. Contribute to the evaluation of our marketing automation tooling and, should we pursue or continue a migration, lead the technical strategy, architecture, data mapping, journey re-platforming, QA, and cutover planning with minimal disruption to live customer messaging.
• Define technical and architectural standards for Braze and adjacent messaging systems, including data models, attributes, events, segments, Canvas design, API integrations, identity resolution, subscription management, personalization, and event-triggered messaging.
• Build, optimize, and maintain campaigns and automations in Braze, including Canvas flows, audience segmentation, dynamic content, Liquid personalization, connected content, experimentation, and multi-channel orchestration.
• Translate existing SFMC journeys, data extensions, automations, and personalization logic into Braze-native solutions where applicable, ensuring parity, scalability, and improved maintainability.
• Partner with data, engineering, product, lifecycle, and marketing teams to design reliable event streams, customer attributes, audience syncs, and integration patterns between Braze, CRM, CDP, data warehouse, and internal systems.
• Champion deliverability, compliance, and quality across messaging channels, including email authentication, list hygiene, preference management, rendering and QA, suppression logic, and adherence to CAN-SPAM, TCPA, GDPR, CCPA, and other applicable requirements.
• Mentor and grow developers and marketing automation practitioners through code review, documentation, technical standards, pairing, and best-practice guidance.

Requirements

• Bachelor's degree in related field preferred.
• 8 years of experience in marketing automation, lifecycle marketing technology, or martech engineering, with demonstrated technical leadership as a tech lead, lead engineer, architect, or senior IC driving platform standards.
• Deep hands-on experience with Braze, including Canvas, Campaigns, Segments, Currents, Catalogs, Liquid, Connected Content, subscription groups, custom attributes, custom events, and API-triggered messaging.
• Proven experience building multi-channel customer journeys across email, SMS, push, and in-app or content cards, with a strong understanding of how to design scalable, event-driven messaging programs.
• Experience migrating, re-platforming, or translating campaigns and journeys between marketing automation platforms, especially from Salesforce Marketing Cloud to Braze or a similar modern engagement platform.
• Experience mentoring developers or marketing operations team members and setting technical standards for campaign development, QA, documentation, and release management.
• Strong email development skills, including hand-coded responsive HTML/CSS, modular templates, dynamic personalization, rendering QA, and accessibility-aware email practices.
• Solid grasp of API-driven integrations, SDK/event instrumentation concepts, webhook-based workflows, REST APIs, data flows, and how Braze connects to a broader data ecosystem such as CRM, CDP, data warehouse, and internal services.
• Strong understanding of customer identity, user profile design, event taxonomy, attribute governance, audience segmentation, and lifecycle messaging architecture.
• Strong understanding of email deliverability, authentication, preference management, consent, suppression logic, and messaging compliance.

Preferred

• Hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, MobileConnect/MobilePush, Contact Builder, data extensions, AMPscript, and SQL.
• Experience translating SFMC constructs such as journeys, automations, data extensions, synchronized data sources, AMPscript personalization, and SQL segmentation into Braze-native architecture.
• Familiarity with CDPs such as Segment, mParticle, or Salesforce CDP, and data warehouses such as Snowflake, BigQuery, or Redshift.
• Experience with Braze Currents, Snowflake data sharing, reverse ETL tools, webhook integrations, or real-time event streaming.

Benefits

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
• Wellness Incentive Program