Sr. Technical Program Manager, Marketing Technology at Match Group | San Francisco, CA | $200K/yr – $230K/yr

Sr. Technical Program Manager, Marketing Technology

San Francisco, CA (On-site)

$200K/yr – $230K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own the reliability and quality of marketing tech and measurement across mobile, web, and data systems while turning vague business needs into concrete implementation plans and scalable playbooks.

MarTech Ownership: End-to-end delivery across attribution, analytics, data systems, and monitoring for marketing tech initiatives.
Cross-Functional Execution: Drive prioritization, rollout readiness, QA, and stakeholder communication with engineers, product, and vendor teams.
Governance and Ops: Build standards, docs, and playbooks to improve measurement quality and operational resilience with AI-assisted investigation where possible.

Job Description

Responsibilities

Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems
Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans
Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving
Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication
Help make MarTech projects easier to scope, easier to ship, and easier to support after launch
Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation
Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors
Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps
Validate tracking implementations across iOS, Android, web, and backend systems
Partner with Analytics and Data teams to improve measurement quality, governance, and consistency

Match Group

3.3 Glassdoor

Match Group is on a mission to spark meaningful connections for every single person in the world. Founded 25-years ago, Match pioneered the concept of online dating and continues to foster innovation in the online dating industry daily. With more than 20 offices around the world, the company operates more than 45 brands under its portfolio including Match, OkCupid, Tinder, and Hinge. Today, hundreds of millions of singles have found a meaningful connection using a Match Group product.

Founded in 1995

Dallas, Texas, USA

3.2K employees (362 in marketing)

www.mtch.com

56% recommend to a friend

37% CEO approval