Responsibilities

• Delivering value-based messaging for select Ansys Structures products (including Sherlock, Sound, nCode Design Life, etc.) to prospective customers, existing customers, and partners in collaboration with Product, Sales, and Marketing teams.
• Participating in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and supporting regional sales alignment for global campaigns.
• Maintaining a strong understanding of the competitive landscape to identify new growth opportunities and differentiate Synopsys solutions from competitors.
• Developing and delivering comprehensive sales enablement collateral such as customer-facing presentations, use cases, battle cards, case studies, and solution guides.
• Creating and executing marketing plans and lead generation campaign kits aligned with business growth objectives and key global initiatives.
• Managing the launch and marketing execution of new features and product releases as part of the bi-annual release cycle.
• Owning the development of all marketing collateral, including web content, product videos, technical assets, data sheets, blogs, and other solution-oriented content in partnership with Corporate Marketing.
• Coordinating with field and digital marketing teams to ensure effective promotion and targeted lead generation programs that meet sales needs.
• Tracking and reporting on business unit-related leads, analyzing campaign effectiveness, and measuring ROI at all stages of the customer journey.
• Managing complex, multi-product marketing campaigns with a global reach.

Requirements

• Bachelor's degree in marketing, Engineering, Computer Science, or a related field; advanced degrees (MS, MBA) or Product Marketing Alliance Certification are a plus.
• Proven experience in product marketing for engineering or software products, ideally within CAE or CAD domains.
• Demonstrated ability to translate technical product functionality into clear, customer-centric messaging and value propositions.
• Broad expertise across marketing competencies including digital, social, web, and account-based marketing.
• Strong organizational, leadership, and project management skills with a track record of executing complex, global campaigns.
• Expertise in market research, competitive analysis, and go-to-market strategy development.
• Excellent English proficiency and outstanding communication skills, both written and verbal.

Preferred

• Strategic thinker with a passion for technology and marketing innovation.
• Highly motivated, results-oriented, and driven to exceed growth objectives.
• Collaborative team player who excels at building consensus across functions and geographies.
• Detail-oriented and adaptable, able to manage multiple priorities in a dynamic environment.
• Customer-focused, with a knack for storytelling and engaging diverse audiences.
• Analytical mindset, comfortable with data-driven decision-making and ROI measurement.

Benefits

• We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.