Responsibilities

• Product and Portfolio Leadership
• Serve as the global product marketing owner for DRAGEN, helping set vision, strategy, and priorities across launches, lifecycle, and expansion opportunities.
• Define and evolve DRAGEN’s positioning, messaging, and value framework that clearly articulates differentiation in performance, accuracy, comprehensiveness, and scalability.
• Translate complex bioinformatics workflows and benchmarks into compelling, customer‑centric stories that resonate with both scientific and commercial audiences.
• Go‑to‑Market Strategy and Execution
• Lead end‑to‑end go‑to‑market strategy for major DRAGEN releases, expansions, and application launches, in close partnership with Product Management, Commercial, and Regional Marketing teams.
• Develop integrated launch plans, marketing calendars, and campaign frameworks that drive awareness, adoption, and revenue impact.
• Guide segmentation and use‑case prioritization to ensure DRAGEN wins in both established and emerging markets.
• Customer and Market Insight
• Partner with Product Management to understand voice of the customer and the market, engaging deeply with researchers, clinicians, bioinformaticians, and key opinion leaders to validate strategy and inform roadmap narratives.
• Lead market and competitive intelligence efforts to anticipate shifts in bioinformatics, compute, and analytics ecosystems.
• Partner with Product Management to shape how customer needs and market trends are reflected in roadmap communication and investment decisions.
• Commercial Enablement and Revenue Impact
• Enable global sales, field applications, and partners with world‑class storytelling, training, competitive positioning, and deal‑support assets.
• Own the creation of high‑impact marketing deliverables, including cornerstone messaging, customer stories, thought leadership, and technical‑scientific content.
• Partner with demand generation teams to design campaigns that convert DRAGEN’s technical superiority into measurable pipeline and growth.
• Cross‑Functional Leadership
• Operate as a senior leader within the software and informatics marketing team, influencing without authority across product, R&D, commercial, and executive stakeholders.
• Mentor and raise the bar for product marketing excellence, helping define best practices for flagship software across Illumina.
• Represent DRAGEN marketing in executive forums with clarity, confidence, and strategic perspective.