Sr. Specialist, Product Activation

Chicago, IL (On-site)

$75K/yr – $118K/yrSenior Level2+ years expFull time

Posted 9 days ago

Job Summary

Own end-to-end mobile sampling programs, from field operations to training and brand alignment, while coordinating with Sales and Retail Marketing and scouting high-traffic activation sites.

  • Oversee logistics, staffing, and vendor relationships to maximize impact and efficiency
  • Drive brand consistency and data-driven improvements across field programs

Job Description

Responsibilities

  • Lead the end-to-end execution of mobile sampling programs across key markets and events
  • Oversee fleet vehicle scheduling, setup, cleanliness, and maintenance to ensure timely and consistent deployment
  • Ensure compliance with food safety and cold chain protocols, including appropriate handling and temperature control of perishable products
  • Maintain and organize all field marketing assets, uniforms, storage units, and equipment to ensure readiness and brand alignment
  • Schedule, train, and manage brand ambassadors to deliver outstanding consumer experiences and uphold brand voice, tone, and values
  • Conduct field visits to monitor performance, troubleshoot in real-time, and provide in-the-moment coaching when needed
  • Create and distribute training tools and performance guidelines to ensure brand ambassadors are informed, confident, and prepared
  • Partner with Sales and Retail Marketing to align sampling activations with key retail accounts, drive in-store trial, and support point-of-sale conversion
  • Scout and coordinate high-foot-traffic activation locations such as gyms, festivals, campuses, cultural events, and transit hubs to maximize brand reach
  • Monitor and report on key program metrics including number of samples distributed, consumer impressions, conversion rates, and qualitative field feedback

Requirements

  • 1-2 years of experience in field marketing, experiential marketing, event operations, or sampling program management
  • Demonstrated experience managing logistics, vehicles, or cold storage systems (food and beverage industry experience preferred)
  • Strong organizational, time management, and problem-solving skills
  • Comfortable working flexible hours, including early mornings, evenings, weekends, and travel, as needed
  • Hands-on mentality with a high standard for execution, safety, and brand integrity
  • Valid driver’s license and clean driving record (if operating sampling vehicles)

Benefits

  • Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.
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Chobani

3.7 Glassdoor

Chobani is a next-generation food and beverage company on a mission to make nutritious food accessible to all. Since 2005, we have made food from natural ingredients, that tastes delicious and nourishes people. We’re proud to be America’s No. 1 yogurt brand – making yogurt without compromise – with all natural ingredients and no preservatives. Over the last 19 years we’ve continued to disrupt the dairy industry, adding oatmilk and creamers to our portfolio alongside yogurt. In 2023, La Colombe – a leading coffee roaster with a shared commitment to quality, craftsmanship and impact – became part of the Chobani family, adding coffee to our lineup and new opportunities to innovate. From the beginning, we set out to be a different kind of company, believing how we make our product is just as important as what goes into it. As a business, we put our people first, providing competitive wages, benefits that enable health and wellness, opportunities for growth and development, a commitment to keeping our people safe and fostering an inclusive culture where everyone feels like they belong. People are truly our magic ingredient. We also believe businesses can do well by doing good and are committed to giving back to the communities we call home. As a food company, we believe everyone should have access to good, nutritious food and are dedicated to fighting hunger and food insecurity. From volunteer initiatives to building infrastructure, and supporting organizations through our Community Impact Fund, we know that what matters most is the difference we make for others.

Founded in 2005
New Berlin, New York, USA
2.1K employees (163 in marketing)
73% recommend to a friend
98% CEO approval

Salaries

Posted range

$75K/yr – $118K/yr

Taken straight from the job posting.

See all Chobani salaries

Marketing Team

Marketing Team Size
121 (6% of company)
Median Career Experience
15 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$2.6B
Last Raise
$650M
Private Equity, 5 months ago

Funding History

  • Oct 2025
    Private Equity • $650M
  • Oct 2024
    Debt Financing • $650M
  • Jan 2024
    Debt Financing • $500M

Traffic Signals

Monthly Visitors
363.1K
Monthly Google Ads Budget
$23.6K
Traffic Source Mix
Search
51.3%
Direct
36.9%
Referral
5.8%
Social
5.4%
Paid
0.5%

Headcount Trend

Current headcount: ~2.1K

Recent News

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Sr. Specialist, Product Activation

Chobani · Chicago, IL · On-site