Sr. Specialist, Email & Digital Marketing

Indianapolis, IN (On-site)

$85K/yr – $90K/yrSenior Level2+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end email and lifecycle marketing operations while leading cross-channel digital initiatives and partner collaborations to optimize deliverability, data hygiene, and performance.

Job Description

Responsibilities

  • Own the execution and performance of our email, SMS, lifecycle marketing, and digital marketing operations.
  • Lead the email and SMS marketing, manage key digital platforms, oversee audience segmentation and data hygiene, and partner with internal and external teams to optimize digital performance.
  • Lifecycle Marketing & Automation: Master Calendar & Scheduling, Lifecycle Journey and Conversion Rate Design, Cross-Channel Integration, Email Production & Deployment, List & Data Management, Deliverability, Template Governance, Data Privacy Compliance.
  • Digital Platform & Channel Oversight: Platform Administration, Tech Stack Optimization, Field & Sales Partner Enablement.
  • Analytics, Reporting & Agency Management: Best Practices & Tracking, Performance Reporting, Data & BI Dashboards, Agency Collaboration.
  • Success Indicators include: 2+ years of hands-on experience; experience with Klaviyo and Acquia; experience with Twilio, Sprout Social, Bitly, Validity/Everest; ability to analyze using GA, Power BI; experience with agencies; knowledge of data hygiene and deliverability; ability to enable teams.

Requirements

  • 2+ years of hands-on experience in email marketing, lifecycle marketing, or digital marketing operations.
  • Proven expertise with modern eCommerce email platforms (Klaviyo preferred) as well as enterprise email platforms (e.g., Acquia).
  • Hands-on experience managing digital platforms including Twilio (SMS), Sprout Social, Bitly, and Validity/Everest.
  • Demonstrated ability to analyze digital marketing performance using Google Analytics, Power BI and/or comparable reporting/visualization tools.
  • Experience working with external media/digital marketing agencies for paid advertising oversight.
  • Strong knowledge of list management, data scrubbing, customer data hygiene, and email deliverability protocols.
  • Experience communicating, training, or enabling independent sales teams, field representatives, or regional partners.
  • Bachelor’s degree in Marketing, Business, Communications, or related field preferred; equivalent relevant experience considered.
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Talent Acquisition Team

Internal Talent Acquisition team for Ballyvesey Holdings

Doncaster, England, GBR
6 employees

Salaries

Posted range

$85K/yr – $90K/yr

Taken straight from the job posting.

The middle of this range ($88K) is 32% above the median base salary for Email Marketing Specialist roles in the United States ($67K).

Email Marketing Specialist median pay in the United States

$67K/yr

Most pay falls between $61K and $77K. Based on 54 salaries.

See all Talent Acquisition Team salaries

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Sr. Specialist, Email & Digital Marketing

Talent Acquisition Team · Indianapolis, IN · On-site