Responsibilities

• Plans and executes digital go to market strategy, and customer engagement strategies in support of the company’s product and service portfolio.
• Develops business cases for marketing initiatives, including defining objectives, expected outcomes, success metrics, and resource needs.
• Plans and prioritizes multiple marketing projects and campaigns, ensuring timely execution and alignment with organizational priorities
• Determines optimal target audiences for communications using customer insights, segmentation strategies, and data analysis.
• Monitors campaign performance and provides insights to optimize content, messaging, audiences, and channel effectiveness.
• Contributes to the development and execution of digital marketing strategy, supporting business goals related to brand awareness, customer engagement, traffic growth, and conversion performance.
• Collaborates cross functionally to support storytelling initiatives and ensure digital content aligns with organizational strategy and messaging.
• Supports marketing channel planning and execution in partnership with Performance Marketing and Marketing Operations
• Maintains working knowledge of digital marketing tools, platforms, and best practices through ongoing training
• Comply with all applicable laws/regulations, as well as company policies/procedures

Requirements

• Bachelor’s degree in Marketing, Finance, Computer Science, Engineering or related field required.
• Three (3) years of experience required in digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities
• Technical acumen
• Strong collaboration, communications and analysis skills