Sr. Social Media Manager

Burbank, CA (Hybrid)

$90K/yr – $100K/yrSenior Level4+ years expFull time

Posted 22 hrs ago

Job Summary

Owns social and community strategy development and execution across platforms, leads client-facing engagements, and coordinates cross-functional teams to drive social ROI and community growth.

  • Owns social and community strategy development for RFPs, pitches, and clients.
  • Manages client-facing engagements and cross-functional collaboration with Strategy, Social, and Creative teams.
  • Focuses on measuring social KPIs and ROI to drive community retention.

Job Description

Responsibilities

  • Develop social and community marketing strategies, concepts, and approaches for RFPs, new business pitch opportunities, and existing clients.
  • Create community engagement strategies for Discord and other social platforms that build communities from the ground up and grow existing communities.
  • Be able to distill strategy and expertise into easily digestible presentation decks
  • Be comfortable in a client-facing role including day-to-day management and pitch meetings.
  • Conceptualize social media concepts, recurring content series, and platform-native engagement tactics.
  • Provide cohesive integration between Strategy, Social, and Creative departments; guiding broader campaign teams on channel tactics, platform nuances, and placement best practices.
  • Identify industry, competitor, consumer, and cultural social and community trends through research and social listening tools.
  • Develop social KPI frameworks, measurement plans, and performance reporting standards that connect client business goals to social ROI and community retention.
  • Execute approved social strategies throughout the social media team.

Requirements

  • Bachelor's Degree and/or relevant experience is necessary.
  • 4 – 6 years of agency or brand experience on brands with high-volume social output, working as a strategist, community manager, or relevant role. Experience with campaigns in the gaming, entertainment, or tech industries is highly preferred.
  • Deep, hands-on knowledge of Discord server management and engagement tactics in addition to broad familiarity across major social platforms (X/Twitter, TikTok, Instagram, YouTube, Twitch).
  • Excellent deck-building abilities and superior presentation skills that clearly articulate social insights to mid- and high-level stakeholders.
  • Ability to formulate campaign concepts and recurring content series that inspire internal creative, AV, and social production teams. Note: Content creation experience is not required or expected for this position but it would be considered a plus.
  • Proven experience connecting brand objectives to social KPIs, with hands-on experience using social listening and analytics tools to drive actionable insights.
  • Excellent verbal and written communication skills with an open mind to hear inputs from cross-functional teams.
  • Must be nimble and flexible to succeed in a fast-paced environment with ad hoc requests.
  • Results orientated and ability to justify opinions.
  • Passion for Tech, Entertainment and Gaming industries.

Preferred

  • Experience with campaigns in the gaming, entertainment, or tech industries is highly preferred.
  • Supervisor/manager/team management preferred.
  • Content creation experience is a plus.
  • Figma experience a plus.
Petrol Advertising logo

Petrol Advertising

Fueled by Creativity, Driven by Results. For more than 17 years, PETROL has been creating rocket fuel for brands on a global scale. PETROL specializes in the youth-driven, 18-45 demographic, and has pioneered the iconic visuals & marketing strategies that make the target market want for more. PETROL is constantly developing fully integrated global marketing campaigns for major brands across genres. Whether it be growing a brand, promoting a new title, or launching a new property, PETROL consistently converts interest in our campaigns into success for our client partners.

Founded in 2003
Burbank, California, USA
188 employees (56 in marketing)

Salaries

Posted range

$90K/yr – $100K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most earn $64K to $100K. Based on 3,976 salaries, including bonus and equity.

See all Petrol Advertising salaries

Marketing Team

Marketing Team Size
26 (14% of company)
Median Tenure
12.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
25.3%
Direct
54.8%
Referral
5.3%
Social
13.3%
Paid
1.2%

Headcount Trend

Current headcount: ~188
Petrol Advertising logo

Sr. Social Media Manager

Petrol Advertising · Burbank, CA · Hybrid