Sr Social Media Manager

Burbank, CA (Hybrid)

$90K/yr – $100K/yrSenior Level4+ years expFull time

Posted 1 day ago

Job Summary

Lead social and community campaigns across tech, gaming, and entertainment brands, managing the Social Media team and collaborating with Strategy, Creative, and Account Service to deliver data-driven campaigns and digestible client-ready decks.

  • Own campaign concepts and recurring content series that drive social KPIs.
  • Foster Discord and other platform communities with up-to-date engagement tactics.
  • Translate insights into actionable briefs for internal teams.

Job Description

Responsibilities

  • The Sr. Social Media Manager reports to the Director of Strategy and Social and works closely with our Social, Strategy, Creative, and Account Service teams to ensure social and community campaign goals are met across a variety of clients.
  • They will manage the Social Media team.
  • This role will develop Social and Community campaigns, strategies, and tactics backed by data and actionable insights put into easily digestible presentation decks which are then communicated to our current and potential clients.
  • They will also assist in developing ideas and briefs that guide our internal creative teams in the production of social media assets.
  • A final key responsibility will be guiding the developing and fostering of communities on Discord and other social platforms with strategies and tactics informed by the latest trends and approaches.
  • Daily Responsibilities Include the following but not limited to:" ,

Requirements

  • Bachelor's Degree and/or relevant experience is necessary
  • 4 – 6 years of agency or brand experience on brands with high-volume social output, working as a strategist, community manager, or relevant role
  • Experience with campaigns in the gaming, entertainment, or tech industries is highly preferred
  • Deep, hands-on knowledge of Discord server management and engagement tactics in addition to broad familiarity across major social platforms (X/Twitter, TikTok, Instagram, YouTube, Twitch)
  • Excellent deck-building abilities and superior presentation skills that clearly articulate social insights to mid- and high-level stakeholders
  • Ability to formulate campaign concepts and recurring content series that inspire internal creative, AV, and social production teams
  • Proven experience connecting brand objectives to social KPIs, with hands-on experience using social listening and analytics tools to drive actionable insights
  • Excellent verbal and written communication skills with an open mind to hear inputs from cross-functional teams
  • Must be nimble and flexible to succeed in a fast-paced environment with ad hoc requests
  • Results orientated and ability to justify opinions

Preferred

  • Supervisor/manager/team management experience preferred
  • Figma experience a plus
  • Content creation experience is not required or expected for this position but it would be considered a plus

Benefits

  • medical, dental, vision, 401k
PETROL Advertising logo

PETROL Advertising

Fueled by Creativity, Driven by Results. For more than 17 years, PETROL has been creating rocket fuel for brands on a global scale. PETROL specializes in the youth-driven, 18-45 demographic, and has pioneered the iconic visuals & marketing strategies that make the target market want for more. PETROL is constantly developing fully integrated global marketing campaigns for major brands across genres. Whether it be growing a brand, promoting a new title, or launching a new property, PETROL consistently converts interest in our campaigns into success for our client partners.

Founded in 2003
Burbank, California, USA
188 employees (56 in marketing)

Salaries

Posted range

$90K/yr – $100K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,039 salaries.

See all PETROL Advertising salaries

Marketing Team

Marketing Team Size
26 (14% of company)
Median Tenure
12.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
25.3%
Direct
54.8%
Referral
5.3%
Social
13.3%
Paid
1.2%

Headcount Trend

Current headcount: ~188
PETROL Advertising logo

Sr Social Media Manager

PETROL Advertising · Burbank, CA · Hybrid