Responsibilities

• Enterprise Community Management
• In partnership with the VP, Social Media, builds Community Management discipline while working directly with UHC, Optum and Social Care teams to right size our approach to our business and consumer affairs strategies
• Develop: KPI’s, reporting template(s) and reporting cadence
• Triage process enhancements
• Enhance matrix of responses, creating a library that allows for real-time responses that meet brand requirements with optionality
• Partners with Social Care to understand workflows and identify opportunities for enhancements to benefit company reputation, including integrated reporting
• Ensures positive engagement opportunities are seized, and content is repurposed as appropriate across the enterprise
• Owns relationship for our Community Management tool set
• Partners with Associate Director of Social Media Operations to ensure tool hygiene and adoption
• In partnership with VP, Social Media and VP, Digital, develops and executes misinformation correction approach, including but not limited to training in-platform AI

Requirements

• 5+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries and crisis experience
• Junior staff management and development experience
• Deep platform knowledge and proven track record of community building
• Proficiency with social media tools, analytics platforms, and content creation
• Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience in healthcare or regulated industries and crisis experience

Benefits

• comprehensive benefits package
• incentive and recognition programs
• equity stock purchase
• 401k contribution
• No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives