Sr. SEO Specialist at Northern Tool + Equipment | Burnsville, MN | $90K/yr – $135K/yr

Northern Tool + Equipment

Sr. SEO Specialist

Burnsville, MN (Hybrid)

$90K/yr – $135K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive SEO strategy and AI-aware optimization for Northern Tool + Equipment, prioritizing scalable growth across content, technical SEO, and site structure.

Own the SEO roadmap aligned to revenue goals.
Must-have: 5+ years of hands-on SEO experience and strong technical/onsite skills.
Standout: Experience with eCommerce sites and AI/SEO practices.

Job Description

Responsibilities

Own the SEO roadmap aligned to business and revenue goals
Adapt SEO strategy to evolving search experiences, including AI-powered search results
Identify growth opportunities across content, technical SEO, and site structure
Lead keyword research and search intent analysis, incorporating conversational and AI-led queries
Define SEO priorities for categories, products, and evergreen content
Optimize category, product, and landing pages for search and conversion
Partner with content teams to create high-quality content optimized for traditional search and AI-generated results and that demonstrates experience, expertise, authority, and trust (E-E-A-T)
Guide the use of AI tools for content research, drafting, and optimization while maintaining accuracy, originality, and brand voice
Ensure best-practice internal linking and page hierarchy
Optimize metadata, headings, and structured content

Requirements

5+ years of hands-on SEO experience (in-house or agency)
Strong understanding of technical, on-page, and content SEO
Understanding of AI practices and strategies pertaining to SEO
Experience with eCommerce or large websites
Proven track record of organic growth
Strong analytical and problem-solving skills
Ability to partner with and influence cross-functional teams to accomplish goals and advance work
Ability to prioritize effectively to meet established goals and project deliverables.
Ability to communicate, both orally and in writing, with a wide variety of customers, employees and others
Demonstrates Northern Tool + Equipment’s Core Competencies

Preferred

Experience in retail or eCommerce
Experience with schema markup
CRO or UX collaboration experience

Benefits

Flexible Work Schedule: Achieve the work-life balance you deserve with our full-time, 8-hour shifts, Monday – Friday, complemented by a hybrid work schedule that allows you to work both remotely and in the office.
Comprehensive Benefits Package: Your health and well-being are our priority. We offer a variety of health plans, so you can choose what best fits your needs. Employees working 30+ hours per week enjoy a robust benefits package, including medical, dental, vision, and a 401(k) plan with an enhanced company match to support your financial future.
Generous Employee Discount: Love our products? So do we! Enjoy a significant discount on the quality tools and equipment we offer, helping you save on the items you love to use.
Get Paid on Your Terms: With our Daily Pay option, you don’t have to wait for payday—access your earnings whenever you need them for added financial flexibility.
Paid Holidays: Take time to relax and recharge with 7 paid federal holidays, because we know how important it is to have time for yourself and your loved ones.
Incentives: Be rewarded for eligible incentive programs.
Competitive Pay: Earn $90,000 to $135,000 annually, with your exact compensation personalized based on your skills, experience, and location. We believe in rewarding top talent with pay that reflects your value.

Northern Tool + Equipment

Northern Tool + Equipment is truly a multi-channel retailer offering a wide selection of products — from consumer goods to industrial and construction equipment — to do-it-yourselfers, contractors and professional shops via catalog, internet (northerntool.com), mobile and retail locations. Our headquarters are in Burnsville, MN, and we have warehouses in Savage, MN, Fort Mill, SC and Arlington, TX. We manufacture North Star, Powerhorse, and several other brands at our facilities in Faribault, MN and Ningbo, China.With over 120 store locations across more than 20 states, Northern Tool has a strong retail presence in the U.S. But the Northern Tool experience doesn't stop there. Add in our year-round catalog offerings, a website packed with over 100,000 tools, curbside store pickup, nationwide delivery and a team standing by on the phone always ready to take your order — and the possibilities are endless. But despite the many ways to shop, we're still always here to treat you with that familiar, trustworthy customer experience plus the endless knowledge and support of an entire team of product experts online, on the phone, on the floor and in the field.In 2021 we opened our Hyderabad, India location. The hub in Hyderabad, India provides significant support to our business with a wide-range of capabilities. NTE India is an extension of our headquarters and expands Northern’s reach to find talent which supports our strategic growth plans. As we grow, we recognize having a global talent strategy is critical to the success of our business.The team in India is accelerating innovation to provide our customers with compelling new products and solutions.Our top-notch team bases every decision on six fundamental core values — Know Your Customer; Provide Value; Act With Integrity; Empower The Individual; Be Entrepreneurial; Have Fun. Diligently practicing these values has resulted in recognition as a "Minnesota Top Workplaces" recipient for 5 consecutive years.

Founded in 1981

Burnsville, Minnesota, USA

1.9K employees (72 in marketing)

www.northerntool.com