Northern Tool + Equipment logo

Northern Tool + Equipment

Brand

Company overview

Northern Tool + Equipment is truly a multi-channel retailer offering a wide selection of products — from consumer goods to industrial and construction equipment — to do-it-yourselfers, contractors and professional shops via catalog, internet (northerntool.com), mobile and retail locations. Our headquarters are in Burnsville, MN, and we have warehouses in Savage, MN, Fort Mill, SC and Arlington, TX. We manufacture North Star, Powerhorse, and several other brands at our facilities in Faribault, MN and Ningbo, China.With over 120 store locations across more than 20 states, Northern Tool has a strong retail presence in the U.S. But the Northern Tool experience doesn't stop there. Add in our year-round catalog offerings, a website packed with over 100,000 tools, curbside store pickup, nationwide delivery and a team standing by on the phone always ready to take your order — and the possibilities are endless. But despite the many ways to shop, we're still always here to treat you with that familiar, trustworthy customer experience plus the endless knowledge and support of an entire team of product experts online, on the phone, on the floor and in the field.In 2021 we opened our Hyderabad, India location. The hub in Hyderabad, India provides significant support to our business with a wide-range of capabilities. NTE India is an extension of our headquarters and expands Northern’s reach to find talent which supports our strategic growth plans. As we grow, we recognize having a global talent strategy is critical to the success of our business.The team in India is accelerating innovation to provide our customers with compelling new products and solutions.Our top-notch team bases every decision on six fundamental core values — Know Your Customer; Provide Value; Act With Integrity; Empower The Individual; Be Entrepreneurial; Have Fun. Diligently practicing these values has resulted in recognition as a "Minnesota Top Workplaces" recipient for 5 consecutive years.
Founded in 1981
Burnsville, Minnesota, USA
1.9K employees (72 in marketing)

Salaries

Typical salary range

$127,000 – $194,310

/ yr

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People

Hiring activity

Open marketing jobs over time

3 open now

Headcount trend

Company growth over the last 12 months

Headcount -0.4% year over year

Audience

Monthly website visitors
5.5M
Month over month+10.4%
Quarter over quarter-3.2%
Top sourceSearch (48%)
Ad budget per month$660.2K
Average search rank46.9
Traffic source mix
Search
48%
Direct
42.9%
Referral
4.3%
Paid referral
2.5%
Social
2.2%

LinkedIn followers

Follower count and growth

Total followers

49.4K

12-mo growth

Monthly growth

+0.8%

News

Links