Responsibilities

• Own the end-to-end SEO program, conducting regular performance analyses benchmarked against Federal, DoD, and industry best practices, and delivering actionable recommendations to leadership.
• Establish SEO baseline metrics and KPIs and report progress against targets on an ongoing basis.
• Analyze search engine visibility, user behavior, conversion rates, and technical SEO health (e.g., page load speed, crawl/site errors), driving continuous optimization based on findings.
• Conduct regular SEO validation checks (e.g., broken links, HTTP errors, and other site performance issues), coordinating remediation with technical stakeholders.
• Lead keyword research focused on user intent and long-tail search behavior; design and implement internal linking, schema markup, and site-speed optimizations to improve organic rankings and click-through rates.
• Develop and execute link-building and content-promotion strategies (e.g., press releases, content syndication, partnerships) to build domain authority; extend SEO strategy to voice search and event-specific landing pages.
• Incorporate audience research and communications planning insights into keyword targeting and content-priority decisions.
• Contribute SEO-specific test scenarios and success metrics to usability testing efforts, translating findings into optimization recommendations.
• Advise across content strategy and lifecycle management on how SEO considerations should be embedded in planning and governance.
• Advise content and editorial teams during content development on SEO best practices, ensuring new and updated content is optimized for search at the point of creation.

Requirements

• This position requires an active Secret Clearance.
• BA/BS in Marketing, Digital Communications, Data Analytics, or a related field.
• Minimum 10 years of hands-on SEO experience, including technical SEO, on-page optimization, and content-driven SEO strategy for large, high-traffic websites.
• Demonstrated experience with SEO/analytics tooling (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or equivalent).
• Proven experience setting and tracking SEO KPIs and delivering data-driven performance reporting to non-technical stakeholders.
• Working knowledge of schema markup/structured data, site speed optimization, and technical SEO diagnostics.
• Experience developing keyword strategy grounded in user intent and long-tail search research.

Preferred

• Experience supporting SEO for a DoD, federal, or other large government-facing digital presence.
• Experience with voice-search optimization and FAQ/structured content strategy.
• Relevant certifications (e.g., Google Analytics, HubSpot SEO, SEMrush certifications).
• Experience mentoring junior SEO or content staff.

Benefits

• Flex hours
• 401K with matching incentive
• Parental Leave
• Medical/dental/vision benefits
• Flex Spending Account
• Company provided short-term disability and life insurance
• Commuter benefits
• Paid Time Off (PTO)
• 11 Paid holidays