Sr. SEO and CMS Specialist

Responsibilities

• Develop and execute SEO initiatives and priorities across cecoenviro.com and CECO's brand websites
• Own on-page SEO: keyword research, meta titles/descriptions, header structure, internal linking, and schema markup
• Monitor site health and search performance using tools like Google Search Console, GA4, Screaming Frog, and SEMrush/Ahrefs; flag and fix crawl errors, broken links, redirects, and indexing issues
• Conduct periodic SEO audits and competitive benchmarking against peer industrials and translate findings into prioritized recommendations.
• Identify content gaps and improvement opportunities based on keyword research and performance data, and provide guidance to segment marketing and content teams on priorities, topics, and keyword best practices
• Apply AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) practices to improve how CECO and brand content is surfaced in AI-powered search and answer engines (e.g., Google AI Overviews, ChatGPT, Perplexity)
• Maintain a working knowledge of industry-specific keyword strategy relevant to CECO's end markets
• Execute content changes hands-on in WordPress pages, blog/news posts, product and solution pages, images, and metadata.
• Manage basic on-page technical elements: XML sitemaps, robots.txt, canonical tags, page speed considerations, and mobile usability.
• Keep CMS user permissions, page templates, and plugin/theme updates organized in coordination with IT/web dev resources.

Requirements

• Bachelor's degree in marketing, communications, or related field, or equivalent experience.
• 5–8 years of hands-on experience in SEO and website content management, with a track record of independently running SEO programs and initiatives (B2B or industrial experience a plus).
• Demonstrated proficiency in WordPress comfortable making content edits directly, not just requesting them.
• Working knowledge of SEO tools: Google Search Console, GA4, and at least one of Screaming Frog, SEMrush, Ahrefs, or Moz.
• Understanding of on-page and technical SEO fundamentals (schema, redirects, site architecture, Core Web Vitals).
• Familiarity with AEO/GEO practices — optimizing content to be surfaced and cited accurately by AI search and answer engines, not just traditional SERPs.
• Strong writing and editing skills; comfortable working within brand voice guidelines across multiple distinct brands.
• Detail-oriented and self-directed — this role owns execution, not just recommendations.

Preferred

• Experience with website migrations or M&A-driven site consolidations a plus.
• Basic HTML/CSS familiarity for troubleshooting WordPress templates a plus.
• Familiarity with AI content/SEO tools (e.g., Claude, ChatGPT, Jasper) a plus.