SEO Manager

Responsibilities

• Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
• AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.
• Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
• Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
• Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
• Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
• Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
• Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
• Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.

Requirements

• Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results
• Years of Experience: We’re seeking candidates with at LEAST 2 years of agency experience; 3 years of overall relevant marketing/SEO experience is required, 5+ years preferred.
• Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the SEO engagement with your assigned clients.
• AI Search Testing & Optimization: You have hands-on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out.
• Business Acumen: Being able to build & execute SEO strategies across multiple industries is crucial, but your ability to tie SEO wins to a measurable impact on the clients’ business, bottom line, etc is what will make you a superstar.
• Content Experience: You’re an expert at driving content strategy based on audience, keyword and competitor research. You have a strong ability to craft content briefs to provide to content teams for production.
• Tools/Platforms: You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, AHRefs, and Screaming Frog.
• “Get Sh*t Done” Mentality: You’d rather take a big swing and miss than sit around twiddling your thumbs. You’re energized by & thrive in an environment where no two days are the same, and results are king.
• Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day.
• Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don’t throw you.

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match