Responsibilities

• Campaign Setup & Execution: Own campaign setup, launch, and management across DSPs from start to finish with minimal oversight
• Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance
• Monitor budgets and pacing to ensure full delivery across assigned campaigns
• Implement optimization strategies around inventory management, engagement, brand safety, viewability, and bidding to align with client needs and best practices
• Optimization & Reporting: Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans with limited assistance
• Provide initial analysis of campaign performance and prepare client-facing reports and recap presentations with some guidance
• Ensure campaign profitability by monitoring margins and adjusting bids
• Partner with analytics and strategy teams to align insights with messaging and creative testing
• Technical & Operational Tasks: Maintain accurate trafficking of creatives, pixels, and tracking tags including GTM, UTM, and third-party measurement tools
• Troubleshoot agency platform-related questions with some assistance from senior team members

Requirements

• 2-5 years of hands-on programmatic ad buying experience (DSP or SSP).
• Strong understanding of trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics.
• Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability.
• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Advanced comfort with Microsoft Office, particularly Excel for data analysis (pivot tables, complex formulas)
• Comfortable managing multiple campaigns simultaneously in a fast-moving environment

Preferred

• Detail-Oriented: You catch issues before they become problems.
• Curious & Resourceful: You proactively explore platform capabilities and new opportunities.
• Clear Communicator: You can explain technical concepts in simple language.
• Collaborative: You work well across creative, media, and strategy teams.
• Ownership Mindset: You take responsibility for results and drive improvements.
• Calm Under Pressure: You can manage pacing, troubleshooting, and deadlines without losing focus.

Benefits

• Full-time position with a competitive base salary and commissions
• Access to benefits, including Healthcare, Dental, and Vision
• Participation in Big Happy’s stock program
• Paid Parental Leave
• Unlimited PTO
• Big Happy-provided laptop
• Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
• A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact