Responsibilities

• Build, test, deploy, and optimize email campaigns in Marketo including segmentation and nurture programs
• Develop and execute marketing automation workflows to support demand generation and account-based marketing (ABM) efforts
• Collaborate with cross-functional teams to integrate Marketo with CRM platforms like Salesforce and ensure seamless data flow
• Create, test, and deploy landing pages, email templates, and forms within Marketo.
• Analyze and report on campaign performance metrics, providing actionable insights to improve ROI
• Maintain and update marketing databases to ensure data accuracy and compliance with GDPR, CCPA, and other data privacy regulations
• Develop and document best practices for marketing automation processes and train team members as needed
• Stay current on marketing automation trends and advancements to continually refine strategies and tactics
• Support webinar and event campaign execution, including registration setup, invitation and reminder emails, confirmation and follow-up communications, attendee tracking, and post-event reporting.
• Assist with the creation and updating of web pages within the company’s web content management system.

Requirements

• 3–5 years of hands-on experience using Marketo in a marketing operations or campaign operations capacity.
• Demonstrated experience building, testing, and deploying email marketing campaigns.
• Experience supporting webinar, event, or virtual event campaigns.
• Familiarity with web content management systems and the ability to build or update web pages as needed.
• Strong understanding of campaign operations processes, audience segmentation, lead management, and campaign tracking.
• Exceptional attention to detail and a disciplined approach to quality assurance.
• Ability to manage multiple campaigns, deadlines, and stakeholder requests simultaneously.
• Strong written and verbal communication skills.
• Ability to work cross-functionally with marketing, sales, field marketing, events, and web teams.
• Working knowledge of CRM systems, preferably Salesforce.

Preferred

• Marketo certification or equivalent demonstrated expertise.
• Experience with webinar platforms such as Zoom Webinars, Goldcast, or similar platforms.
• Experience working with Sanity CMS platform a plus
• Basic knowledge of HTML and CSS.
• Familiarity with email compliance requirements, including CAN-SPAM, GDPR, and consent management.
• Experience in a B2B marketing environment.

Benefits

• We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.