Responsibilities

• Landing page creation. Build, QA, and publish landing pages for campaigns, events, and content offers, ensuring forms, tracking, and CRM sync are working correctly before launch.
• Email campaign execution. Write, build, test, and send email campaigns end to end, including segmentation, personalization, A/B testing, deliverability checks, and scheduling.
• Newsletter management. Own the production and delivery of our recurring newsletter to an audience of 500,000+ recipients, managing list health, segmentation, send timing, and post-send reporting.
• Marketing operations & CRM support. Manage ongoing operational tasks across our marketing automation and CRM platforms, including list management, lead routing support, form and workflow maintenance, and data hygiene.
• Webinar coordination. Coordinate webinar logistics across marketing and other departments, including registration setup, reminder and follow-up sequences, platform configuration, and post-event lead handoff.
• Reporting & analysis. Pull and maintain basic reporting on email and nurture campaign performance (opens, clicks, conversions, pipeline influence), surfacing insights and flagging anomalies to the broader team.
• Process & documentation. Build and maintain repeatable processes and documentation so campaigns launch consistently and the team can scale execution without sacrificing quality.

Requirements

• 2+ years of experience in a marketing operations, campaign management, demand generation, or email marketing role, ideally at a B2B technology company.
• Hands-on experience with a marketing automation platform and CRM such as HubSpot and Salesforce, including building emails, forms, landing pages, lists, and workflows.
• Strong attention to detail and a QA mindset — you catch broken links, mis-segmented sends, and tracking gaps before they go live.
• Comfort working with audience segmentation, list hygiene, and email deliverability fundamentals, especially at large send volumes.
• Solid organizational and project-management skills, with the ability to juggle multiple campaigns and deadlines.
• Ability to work cross-functionally with marketing, sales, and other teams to keep multi-stakeholder programs (like webinars) on track.
• Basic reporting and analytics literacy — comfortable pulling campaign metrics and translating them into clear, actionable summaries.
• Self-starter who can own recurring operational work independently and reliably from start to finish.

Preferred

• Experience marketing to developers or working at B2B SaaS or cloud companies.
• Experience with LLMs and how we can use AI to up-level our day-to-day operational work
• Familiarity with enrichment, data, or ABM tooling (e.g., Clay) and analytics tools (e.g., Looker).
• HTML/CSS skills for troubleshooting email and landing page templates.
• Experience managing high-volume newsletter or lifecycle/nurture programs.
• An affinity for learning complex, highly technical products and strong technical aptitude generally.

Benefits

• An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
• A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
• Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
• Remote first company —most of our teams work fully remotely. Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you). Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description.
• Employer-funded retirement contributions. Tailscale will match your retirement contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of your eligible compensation.
• Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team off-sites, and collaborate in person with teammates across Canada, the United States, the United Kingdom, and Singapore. We support intentional in-person connection through team travel and distributed collaboration.
• Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.
• Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world!
• A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $500 USD to customize your workstation to make it your own.
• Paid parental leave program . We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups (20 weeks for birthing parents, 16 weeks for non-birthing parents).