Sr. Programmatic Ad Ops Analyst at BIG HAPPY | New York City, NY | $72K/yr – $83K/yr

BIG HAPPY

Sr. Programmatic Ad Ops Analyst

New York City, NY (Hybrid)

$72K/yr – $83K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end programmatic campaigns across DSPs, driving performance through precise targeting, pacing, and KPI delivery for multiple campaigns.

Growth/Performance: Lead inventory, engagement, and bidding strategies with minimal oversight to hit CTR/ROAS/CPA targets.
Measurement & Collaboration: Partner with analytics and strategy to turn data into actionable creative testing and client-ready updates.
Execution & Troubleshooting: Manage trafficking, tag implementation, and platform issues while ensuring profitable margins.

Job Description

Responsibilities

Own campaign setup, launch, and management across DSPs from start to finish with minimal oversight
Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance
Monitor budgets and pacing to ensure full delivery across assigned campaigns
Implement optimization strategies around inventory management, engagement, brand safety, viewability, and bidding to align with client needs and best practices
Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans with limited assistance
Provide initial analysis of campaign performance and prepare client-facing reports and recap presentations with some guidance
Ensure campaign profitability by monitoring margins and adjusting bids
Partner with analytics and strategy teams to align insights with messaging and creative testing
Maintain accurate trafficking of creatives, pixels, and tracking tags including GTM, UTM, and third-party measurement tools
Troubleshoot agency platform-related questions with some assistance from senior team members

Requirements

2-5 years of hands-on programmatic ad buying experience (DSP or SSP).
Strong understanding of trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics.
Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability.
Strong analytical mindset with the ability to interpret data and translate insights into action.
Advanced comfort with Microsoft Office, particularly Excel for data analysis (pivot tables, complex formulas)
Comfortable managing multiple campaigns simultaneously in a fast-moving environment

Nice to Have

Detail-Oriented: You catch issues before they become problems.
Curious & Resourceful: You proactively explore platform capabilities and new opportunities.
Clear Communicator: You can explain technical concepts in simple language.
Collaborative: You work well across creative, media, and strategy teams.
Ownership Mindset: You take responsibility for results and drive improvements.
Calm Under Pressure: You can manage pacing, troubleshooting, and deadlines without losing focus.

Benefits

Full-time position with a competitive base salary and commissions
Access to benefits, including Healthcare, Dental, and Vision
Participation in Big Happy’s stock program
Paid Parental Leave
Unlimited PTO
Big Happy-provided laptop
Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

BIG HAPPY

Big Happy is the Ad Tech leader in high-impact mobile ads – by combining cutting-edge creative with unmatched service, deep industry integrations, and a relentless focus on client success, they’re reimagining what mobile advertising should be.

Founded in 2019

New York, New York, USA

113 employees (28 in marketing)

bighappy.co