- Develops product messaging and positioning based on guidance from senior leaders and Product Management.- Translates technical features and regulatory requirements into customer face content.- Creates persona based messaging for contractors, distributors, reps, and engineers.- Maintains product messaging documents and updates them as market conditions evolve.- Go-to-Market Strategy & New Product Introduction (NPI) - Supports cross functional NPI planning and execution.- Builds launch materials such as sales tools, competitive comparisons, and channel content.- Coordinates with Sales, Channel Marketing, and Training to ensure readiness.- Tracks basic launch metrics and reports performance.- Competitive Intelligence & Market Insights - Conducts product research and maintains feature/benefit matrices and battlecards.- Monitors regulatory changes and market trends.- Gathers VOC and field feedback to support messaging updates.- Sales & Channel Enablement - Creates sales enablement tools such as sell sheets, spec guides, calculators, and presentations.- Supports contractor and distributor training initiatives.- Ensures materials are accessible and optimized for field use.- Lifecycle Management & Portfolio Optimization - Guides lifecycle activities including product updates, transitions, and phase outs.- Aligns messaging for regulatory or efficiency changes.- Works with Supply Chain and Sales on availability communications.- Performance Measurement & Continuous Improvement - Tracks KPIs related to product adoption and sales performance.- Drives continuous improvement across GTM execution.- Cross-Functional Influence - Collaborates with Product Management, Sales, and Marketing teams.- Influences cross-functional partners through strong communication.