Responsibilities

• Own and drive go-to-market strategies for the Consumer/Mainstream PC Category in alignment with business objectives, performance metrics, and ROI targets.
• Develop and lead compelling U.S. product launch plans from consumer insight and positioning through execution, measurement, and post-launch optimization.
• Define target audiences, consumer pain points, competitive differentiation, positioning, key messaging, and communication pillars for new and existing products.
• Translate technical PC features into clear, differentiated consumer benefits and lifestyle-relevant stories for mainstream audiences.
• Develop integrated marketing strategies across paid, owned, earned, experiential, retail, and digital touchpoints, ensuring tactics are grounded in a clear strategic rationale.
• Manage cross-functional implementation, collaborating with Product Management, Sales, PR, Social, Creative, and agency partners to ensure seamless execution of marketing plans.
• Partner with the Global Marketing Team at ASUS Headquarters to support global product strategy while advocating for U.S. market needs and consumer insights.
• Serve as the local market expert for mainstream consumer behavior, competitive activity, lifestyle trends, and category opportunities, identifying differentiated ways to position ASUS products.
• Represent ASUS at tradeshows and industry events, communicating product value propositions, use cases, and consumer relevance to media, partners, and customers.
• Develop and maintain knowledge of MDF (Marketing Development Funds) requirements, compliance, and reporting processes to support accurate marketing budget management.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience).
• 5+ years of relevant experience in product marketing, category marketing, or go-to-market strategy, with demonstrated ownership of product launches, positioning, and integrated marketing plans.
• Demonstrated familiarity with gaming culture and gamer audiences; must be able to speak credibly and authentically to the gaming community.

Preferred

• Experience in Consumer Electronics, PC, or hardware technology industries.
• Experience marketing mainstream consumer or lifestyle-oriented products to broad audiences.
• Prior experience managing creative, advertising, PR, social, or media agencies.

Benefits

• Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).