Responsibilities

• Capture and analyze customer feedback and frontline input on the T-Life app experience to inform product positioning, value propositions, and messaging that resonate with the target audience.
• Develop and maintain channel enablement materials— including copy guide and toolkit, videos, and blog posts — for Retail, Care, Digital, and other customer-facing channels, along with customer references, testimonials, and case studies for external and internal use.
• Support launch planning and orchestrate execution of new T-Life app features and improvements, driving go-to-market strategy for in-app releases.
• Partner with Retail, Care, Digital, and other customer-facing channels — demonstrating these toolkits and enablement materials — to drive adoption and engagement of the T-Life app.
• Partner closely with Customer Marketing teams to scale personalized communications (SMS, push, email, in-app merch) aligned with key engagement benchmarks to drive T-Life weekly active users.
• Serve as market-facing SME/leader with vision for the T-Life product representing the voice of T-Life to internal and external partners including the PR/Communications teams.
• Support product retention and up-sell/cross-sell strategies to align with Acquisition initiatives.
• Supervise and report on the performance of the T-Life app in the market and communicate the results of related marketing efforts.
• Responsible for other duties/projects as assigned by business management as needed.

Requirements

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required).
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required).
• 7+ years' of validated ability delivering successful, well-rounded product marketing content and collateral that can be tied to increased business revenue (Required).
• Business Insight (Required)
• Content Strategy (Required)
• Data Analysis (Required)
• Go-to-Market Strategies (Required)
• Market Research (Required)
• Product Management (Required)
• Product Positioning (Required)

Preferred

• preferred background in channel and/or app marketing

Benefits

• medical, dental and vision insurance
• a flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support