Sr. Product Marketing Manager, Sigma Apps - Sigma

San Francisco, CA (On-site)

$160K/yr – $185K/yrSenior Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the go-to-market narrative for Sigma Apps, translating complex capabilities into compelling value for IT, data teams, and business buyers, and lead enablement, messaging, and competitive materials across the product, design, and sales teams.

  • Develop positioning and messaging for Sigma Apps
  • Influence roadmap with market, customer, and competitive insights
  • Create and refine sales enablement content and battlecards

Job Description

Responsibilities

  • Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents working closely with the Director of Product Marketing, Apps and the Product team.
  • Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.
  • Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap bringing market, customer, and competitive insights that help shape and prioritize it.
  • Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials.
  • Partner with the Enablement team to build and maintain sales enablement content solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks that help the field confidently sell Sigma Apps
  • Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded analytics, and enterprise application development space.
  • Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's App vision.
  • Develop customer-facing case studies and proof points that demonstrate the business impact of building with Sigma Apps.

Requirements

  • 3+ years of product marketing experience in B2B enterprise software, with a preference for experience in enterprise application software or application development tools.
  • Working knowledge of the enterprise application development landscape including how IT, data engineering, and operations teams evaluate and procure platforms.
  • Ability to translate complex product capabilities into clear, compelling value narratives that resonate with both technical and business buyers.
  • Strong skills in creating sales enablement content you know what reps actually use in the field, and you create materials that reflect real buyer conversations.
  • Experience with win/loss analysis, customer interviews, and translating buyer insights into sharper messaging.
  • A data-driven mindset you use win/loss data, pipeline metrics, and customer feedback to continuously improve your work.
  • Familiarity with the cloud data platform, BI, or analytics ecosystem is a plus.
  • Comfort operating in a fast-paced, high-growth startup environment where priorities can shift quickly.

Benefits

  • Equity
  • Generous health benefits
  • Flexible time off policy. Take the time off you need!
  • Paid bonding time for all new parents
  • Traditional and Roth 401k
  • Commuter and FSA benefits
  • Lunch Program
  • Dog friendly office
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The Job Sauce

Boutique recruiting firm for high growth companies and digital transformations that demand top talent. We're the silver bullet for any high priority role for our PE and VC partners, and regularly scale engineering and product orgs through hires at the executive to IC-level. We have the secret sauce.

Founded in 2014
San Diego, California, USA
20 employees (4 in marketing)

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Posted range

$160K/yr – $185K/yr

Taken straight from the job posting.

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Sr. Product Marketing Manager, Sigma Apps - Sigma

The Job Sauce · San Francisco, CA · On-site