Responsibilities

• Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents working closely with the Director of Product Marketing, Apps and the Product team.
• Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.
• Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap bringing market, customer, and competitive insights that help shape and prioritize it.
• Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials.
• Partner with the Enablement team to build and maintain sales enablement content solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks that help the field confidently sell Sigma Apps
• Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded analytics, and enterprise application development space.
• Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's App vision.
• Develop customer-facing case studies and proof points that demonstrate the business impact of building with Sigma Apps.