Sr Product Marketing Manager - Security & Compliance

Responsibilities

• Serve as the market expert for security and compliance, with deep understanding of cybersecurity trends, buyer needs, regulatory requirements and opportunities across highly regulated industries.
• Own the inbound and outbound product marketing strategy, bringing market, customer and competitive insights into product decisions and translating them into effective go-to-market strategies, and actionable recommendations for industry-specific positioning and buyer messaging.
• Lead market research, Voice of the Customer, win/loss and competitive analysis to identify opportunities, and partner with Product to influence roadmap priorities and strengthen differentiation.
• Emphasize outcomes such as risk reduction, regulatory readiness, business continuity and data protection.
• Develop compelling value propositions, positioning and messaging that translate complex security and compliance capabilities into clear customer and business value.
• Maintain expertise in relevant security and compliance frameworks, such as NIST CSF, HIPAA, GLBA/FTC Safeguards Rule, PCI DSS, SOC 2 and CMMC, and understand how requirements and buyer needs vary by industry.
• Lead pricing and packaging strategy, using customer value, market insights, competitive intelligence and business objectives to inform recommendations.
• Partner with Growth Marketing and Sales to establish measures for awareness, pipeline, adoption and revenue impact.
• Develop and lead go-to-market strategies for new products, capabilities and offers, including target audiences, positioning, messaging, commercialization and success measures.
• Serve as a trusted subject matter expert and strategic partner across Product, Sales, Marketing and Customer Success, equipping teams with the insights, messaging, competitive guidance and tools they need to effectively take our solutions to market and win.

Requirements

• 7+ years of B2B product marketing experience, preferably within cybersecurity, security, compliance, cloud or other complex technology markets.
• Demonstrated cybersecurity domain expertise and ability to translate technical capabilities into compelling business value.
• Experience working in or marketing to highly regulated industries, with an understanding of their unique security, privacy and compliance needs.
• Working knowledge of major cybersecurity and compliance frameworks such as NIST CSF, HIPAA, GLBA/FTC Safeguards Rule, PCI DSS, SOC 2 and CMMC.
• Proven ability to lead both inbound and outbound product marketing, from market insights and product influence through commercialization and enablement.
• Experience with market research, customer insights, competitive intelligence and win/loss analysis.
• Strong experience developing value propositions, positioning and messaging for complex B2B technology.
• Experience developing or influencing pricing and packaging strategy.
• Proven success developing go-to-market strategies and partnering cross-functionally to bring products and solutions to market.
• Exceptional strategic, analytical and communication skills, with the ability to influence senior stakeholders and communicate effectively with technical, business and executive audiences.

Preferred

• Experience marketing cybersecurity solutions across multiple regulated industries, particularly accounting, financial services and healthcare.
• Experience with SaaS, cloud, managed security or managed technology solutions serving SMB and mid-market customers.
• Relevant cybersecurity education or credentials such as CISSP, CISM or CompTIA Security+ are a plus, but not required.

Benefits

• To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer.