Sr Product Marketing Manager, Purchase Finance and Home Improvement

Responsibilities

• Own the positioning, messaging, and value proposition for Happen POS Financing Solutions across business partners (B2B) and the consumers they serve (B2C), developing differentiated go-to-market strategies for each core vertical based on audience insights and competitive intelligence
• Lead go-to-market strategies for new products and features, from market sizing and prioritization through launch and post-launch performance optimization
• Build and evolve the B2B2C marketing playbook, developing strategies to acquire and activate partners, increase customer conversion into funded loans, and drive revenue and long-term customer value
• Partner with Sales to support high-value enterprise opportunities while developing scalable marketing programs that drive engagement and growth among partners not actively managed by Sales
• Develop partner education and enablement programs, including onboarding content, toolkits, case studies, and testimonials that help partners understand when and how to offer Happen POS Financing Solutions to their customers
• Define creative direction and develop initial campaign concepts and content, leveraging AI tools where appropriate, and execute integrated campaigns across email, digital, social, trade shows, industry events, and public relations
• Partner with and coordinate Happen's marketing centers of excellence, including Creative, Email, Direct Mail, Social, and Lifecycle Marketing, as well as external agencies, to adapt consumer-lending expertise for B2B audiences and deliver campaigns on time and within budget
• Analyze campaign and program performance, translating insights into recommendations that improve marketing effectiveness, investment decisions, and team workflows, including opportunities to leverage AI and automation

Requirements

• 6+ years of B2B or B2B2C marketing experience, including product or partner marketing, with progressively increasing scope and ownership
• Bachelor's degree or higher, or equivalent combination of education and experience
• Experience marketing to small and mid-sized businesses, such as medical practices or home improvement contractors, through partner, channel, or co-marketing programs
• Demonstrated experience building marketing programs from the ground up, with the ability to define strategy and independently develop initial creative briefs, messaging, and campaign content
• Proven track record of delivering measurable marketing and business outcomes, including improvements in pipeline, revenue, or customer acquisition costs
• Strong analytical skills with the ability to evaluate performance, identify growth opportunities, and translate insights into actionable recommendations
• You thrive in ambiguity, take initiative, and independently drive projects from strategy through launch without requiring extensive resources or direction
• Excellent written and verbal communication skills, including the ability to develop compelling narratives and influence senior stakeholders
• Strong relationship-building and collaboration skills, with the ability to influence partners across Sales, Product, Operations, Business Analytics, Compliance, and Brand
• You have hands-on experience using AI tools to accelerate research, content development, experimentation, and campaign execution, and you're comfortable sharing effective approaches with colleagues. You apply sound judgment around accuracy, brand standards, regulatory compliance, and where human oversight remains essential

Preferred

• Experience in financial services, payments, or point-of-sale financing

Benefits

• We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
• We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@happen.com.
• Notice on AI Tool Use
• For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.
• You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.
• During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.
• We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.
• We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.