Responsibilities

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for Docusign's CLM capabilities within the IAM platform - serving as the single source of truth across all teams and programs
• Develop and evolve the messaging strategy for CLM, ensuring alignment with the broader platform narrative and Docusign's overarching go-to-market strategy
• Review CLM-related product launches for narrative consistency and a coherent platform message at every release
• Articulate clearly why Docusign's contract management approach is differentiated and how it fits within the broader IAM platform story
• Enable field and cross-functional teams on competitive positioning, competitive differentiation, and platform messaging combining individual features into a larger, compelling narrative that drives enterprise deals and expands adoption
• Contribute to analyst relations programs by supporting briefing preparation, messaging alignment, and presentation content for engagements with firms such as Gartner, Forrester, IDC, and Hackett Group
• Support enablement efforts related to analyst rankings and evaluations (e.g., Magic Quadrant, Wave, MarketScape), helping internal teams understand and communicate what these rankings mean and how to leverage them
• Serve as a contributor to high-impact strategic programs including the company's user conference, Momentum, and Momentum OnTour packaging the platform narrative for executive briefings, customer-facing sessions, and industry events to ensure a consistent message across every high-visibility moment

Requirements

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of owning positioning and messaging for high-growth products or platform portfolios
• Experience with CLM, contract management, or broader enterprise software landscape, translating complex product capabilities into clear, compelling narratives for both technical and non-technical audiences
• Bachelor's degree or equivalent practical experience
• Experience supporting or contributing to analyst relations activities, including briefing preparation, content development, or enablement on analyst rankings and evaluations
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Preferred

• MBA from top tier school or work equivalent
• Experience supporting or contributing to analyst relations programs and familiarity with major evaluation frameworks (e.g., Magic Quadrant, Wave, MarketScape)
• Experience supporting large-scale customer or industry events, such as user conferences
• Highly collaborative, enthusiastic, open, proactive, and results-driven
• Self-starter who can accomplish projects with minimal need for supervision
• Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems
• Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs