Product Marketing Specialist - Switchboards
ABB
Atlanta, GA (Remote)
$101K/yr - $161K/yrIn-houseFull-timeMid level8+ years exp.
5 hrs ago
Sr. Product Marketing Manager
New York, USA (Hybrid)
$135K/yr – $189K/yrSenior Level8+ years expFull time
Posted 6 months ago
Job Summary
Drive product marketing for Peloton's Connected Fitness portfolio, shaping GTM strategy and cross-functional campaigns to fuel product adoption.
- Own product marketing strategy for new products and features across the Connected Fitness portfolio.
- Must-have: 8+ years in marketing with GTM launches.
- Standout: Mentoring team and establishing best practices across the function.
Job Description
Responsibilities
- Develop the product marketing strategy for new products and features that support the Connected Fitness product portfolio and drive alignment across all parts of the business
- Lead creating positioning and messaging synthesizing quantitative and qualitative insights, and applying that to craft clear and thoughtful briefs to marketing channel owners
- Lead large, multichannel, cross-organizational projects and campaigns by proactively bringing together multiple teams across Product, Marketing, Business, Finance and Content and oversee campaign development through to execution
- Serve as a strategic thought partner to Product to proactively identify opportunities to further improve our products and software experiences
- Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities
- Consolidate and standardize cross-channel insights and reporting to measure the success of new product initiatives including defining goals and KPIs as well as tracking performance in support of business needs
- Elevate the product marketing function by mentoring junior team members and establishing best practices for the function
Requirements
- 8+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches
- Ability to come up with creative solutions to changing business needs, and seeing them through from strategy to execution
- Highly organized, excellent time management skills
- Ability to lead and influence cross functional partners to drive results, must cultivate strong relationships within the organization
- Ability to work proactively with minimal supervision in a fast-paced environment that requires multi-dimensional marketing
- Comfortable pushing forward new strategic thinking, presenting above & across peers
- A collaborative mindset — no job is too small or too large
Preferred
- Experience working with physical product teams to define feature set and pricing is strongly preferred
Benefits
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
Peloton
4.0 Glassdoor
The Peloton Platform energizes the oil and gas digital transformation through mobility, automation and data integration by providing fully integrated well data lifecycle, production data lifecycle and land data management solutions. Today, over 600 oil and gas clients worldwide rely on Peloton technology to equip their stakeholders with the tools and information necessary to manage, simplify and optimize their operations. For more information about Peloton, visit www.peloton.com or contact info@peloton.com.
Founded in 1991
Calgary, Alberta, CAN
227 employees (8 in marketing)
71% recommend to a friend
Salaries
Posted range
$135K/yr – $189K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
7 (3% of company)
Median Career Experience
9 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Private Equity, 9 years ago
Funding History
- Aug 2017Private Equity
Traffic Signals
Monthly Visitors
44.6K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
24.1%
Direct
71.3%
Referral
4.1%
Social
0.3%
Paid
0.2%
Headcount Trend
Current headcount: ~227
Recent News
Links
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