Responsibilities

• Lead product marketing strategy for cross-platform Higher Education initiatives, managing Deployment & Access capabilities for IT administrators.
• Develop positioning, messaging, segmentation, personas, and buyer journeys that communicate the value of connected Adobe experiences and drive adoption.
• Serve as the voice of the Higher Education customer by synthesizing customer research, competitive intelligence, industry trends, product usage, and field feedback.
• Develop a deep understanding of how institutions use Adobe across products and platforms, including deployment, identity management, licensing, access, and administration.
• Translate customer needs and market insights into product marketing recommendations and influence priorities across product teams.
• Lead product marketing planning and readiness for key cross-platform and Deployment & Access initiatives, including positioning, messaging, launch narratives, and customer-facing content.
• Partner across product development, engineering, customer success, sales, marketing, and education GTM to align priorities and deliver cohesive customer experiences.
• Enable GTM and Sales teams with clear, consistent messaging and assets that connect individual product innovations to the broader Adobe experience.
• Define and track success metrics across adoption, engagement, and business impact, using performance insights to inform future priorities and investment decisions.

Requirements

• 8+ years of product marketing experience within B2B SaaS or enterprise software.
• Experience developing positioning, messaging, and launch strategies across multiple products, platforms, or product teams.
• Experience partnering with Product Management throughout the product lifecycle and translating customer and competitive insights into recommendations.
• Strong storytelling and communication skills, with the ability to simplify complex technical concepts and develop cohesive cross-product narratives.
• Demonstrated ability to influence and align cross-functional teams without direct authority.

Preferred

• Experience within Higher Education or enterprise technology ecosystems is preferred.