Responsibilities

• Position the value
• - Define and evolve the financial services value narrative: what Chainalysis enables, why it matters, and why we are meaningfully different.
• - Build messaging for priority buyer and user personas across compliance, risk, anti-fraud, investigations, and business leadership.
• - Create the narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction.
• - Own financial-services competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams.
• Turn value into solutions
• - Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays.
• - Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings.
• - Shape customer-facing value narratives for pricing, packaging, and commercial models, including business cases and ROI stories.
• - Bring a customer lens to product and market decisions: explain not only what a capability does, but why a Chief Compliance Officer or Head of Financial Crime should care.

Requirements

• 5–8 years in product, solutions, industry, or B2B enterprise technology marketing, with experience in financial services, fintech, payments, or related regulated industry.
• A demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem—not simply content that fills a library.
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• Strong understanding of enterprise buying journeys and sales motions in regulated, risk-sensitive environments.
• The ability to connect technical capabilities to business and operational value for both executive buyers and hands-on users.
• A collaborative self-starter, comfortable working across R&D, Sales, technical and revenue teams, and senior leaders to drive ambiguous, multi-stakeholder work forward independently.

Preferred

• Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Familiarity with consumption- or usage-based pricing and packaging.
• Experience marketing to financial institutions at a data, intelligence, security, or enterprise-software company.