Responsibilities

• Support the development and execution of comprehensive go-to-market strategies designed to drive product growth and category expansion.
• Develop compelling messaging, positioning frameworks, and campaign plans based on product value propositions and customer needs.
• Leverage AI tools extensively to enhance competitive intelligence, campaign analysis, market research, and strategic positioning.
• Partner with cross-functional teams to translate market insights into actionable marketing strategies and integrated campaigns.
• Manage multiple marketing initiatives and product launches while working within tight deadlines.
• Analyze campaign and performance data to identify opportunities for optimization and improved customer engagement.
• Identify and develop scalable marketing processes that can improve team efficiency and support long-term growth.
• Stay current on emerging AI capabilities, marketing technologies, and industry trends.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, go-to-market strategy, or a related marketing role.
• Demonstrated experience using AI/ML tools and technologies within marketing workflows.
• Strong written and verbal communication skills.
• Experience developing product positioning, messaging, and marketing campaigns.
• Proven ability to manage multiple product launches or marketing initiatives simultaneously.
• Strong analytical and strategic thinking skills.
• Ability to thrive in a fast-paced, highly collaborative environment.
• Strong project management skills and attention to detail.

Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefits
• eLearning and Professional Development
• Ongoing Training
• Education Reimbursement
• Benefit eligibility: Employees must generally work more than 30 hours per week on an assignment lasting at least 10 weeks.