Sr Product Marketing Manager at G-P | USA | $152K/yr – $190K/yr

G-P

Sr Product Marketing Manager

USA (Remote)

$152K/yr – $190K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own market-facing product marketing for a global hiring tech stack, turning customer insights into differentiated messaging, guiding launches, and driving feature adoption across sales with in-product and co-marketing campaigns.

Customer empathy and value creation messaging: translate customer pain points and goals into compelling value propositions.
Market and competitive landscape: convert research into GTM positioning and sales enablement resources.
Effective product launches: plan cross-functional launches and drive adoption through coordinated campaigns.

Job Description

Customer Empathy and Value Creation Messaging: Build a deep understanding of G-P’s customers, their pain points, and their goals.
Market and Competitive Landscape: Leverage market research to understand trends, customer needs, and competitive dynamics in global hiring and emerging technologies.
Effective Product Launches: Plan and execute product launches, ensuring alignment across Product Management, Sales, and Marketing teams
Marketing Campaigns and Initiatives: Design and refine marketing strategies to promote feature usage, including building new in-product capabilities
Content Creation and Enablement: Develop high-impact marketing collateral, including sales guides, product blogs, videos, and white papers: (line item continues in original order) not paraphrased to ensure fidelity?
Market and Competitive Landscape: Use insights to inform product positioning, messaging, and go-to-market strategies.
Effective Product Launches: Design and lead launch product campaigns to drive awareness and adoption of new features
Marketing Campaigns and Initiatives: Drive cross-sell and upsell campaigns, leveraging customer behavior signals and in-product messaging channels
Content Creation and Enablement: Create resources to empower sales teams and drive differentiation.
Content Creation and Enablement: Collaborate with brand, demand, and partner teams to support co-marketing efforts, brand campaigns, product campaigns, and partner promotions.