Sr. Product Marketing Manager

USA (Unknown)

$165K/yr – $185K/yrSenior Level12+ years exp

Posted 5 weeks ago

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Job Summary

Own the GTM and messaging engine for a SaaS domain by shaping positioning, launch readiness, and sales enablement with deep market and buyer insight.

  • Growth Infrastructure: Align ICP framing, value props, and competitive POV to feed launches and campaigns.
  • GTM & Launch Readiness: Lead major launches, ensure cross-functional alignment, and drive measurable outcomes.
  • Sales & Enablement: Build pitch frameworks and enable Sales/CS with clear value messaging.

Job Description

  • Own product positioning, messaging, and value propositions across the domain, and set the standards other Product Marketing Managers follow.
  • Define and refine the product narrative, including ICP, customer problems, value drivers, and differentiation.
  • Translate product capabilities into simple, customer-centered language that resonates with K-12 buyers.
  • Help architect the broader “Better Together” narrative by ensuring individual product stories ladder into the larger platform story.
  • Support development of pitch narratives, demo narratives, and product storytelling frameworks.
  • Lead go-to-market strategy for major launches and packaging changes across the domain, partnering with Product Management, and raise the bar on launch quality and repeatability.
  • Own launch messaging and positioning, and drive internal alignment across Product, Marketing, Sales, and Customer Success.
  • Help ensure launches are grounded in validated customer needs and tied to measurable outcomes.
  • Support readiness by aligning messaging across documentation, sales materials, and customer communications.
  • Conduct and synthesize customer, market, and competitive research to inform positioning and messaging.
Frontline Education logo

Frontline Education

Frontline Education is a leading provider of school administration software, supporting more than 10,000 K-12 organizations nationwide. Our solutions span four key areas — Human Capital Management, Student Solutions, Business Operations, and Data & Analytics — helping school systems operate efficiently and deliver better outcomes for students and staff. A part of Roper Technologies (NASDAQ: ROP), Frontline combines long-term stability with a commitment to innovation in K-12 education. We’re proud to be recognized with a 2025 Glassdoor Best Places to Work award, reflecting our people-first culture and dedication to those who serve our schools. Frontline Education’s corporate headquarters is located in Wayne, PA, with Location Hubs (physical offices) in Naperville, IL and Austin, TX. In addition to Frontline’s Location Hubs, Collaboration Hubs – flexible locations in areas where Frontline has a concentration of team members, have been established across the country and Remote Location Hubs – designed to drive remote employee engagement through intentional and common use of tools and processes, have been established as part of a company-wide effort to reimagine the work environment.

Founded in 1998
Wayne, Pennsylvania, USA
1.1K employees (35 in marketing)

Traffic Signals

Monthly Visitors
7.4M
Monthly Google Ads Budget
$28.4K
Traffic Source Mix
Search
19.5%
Direct
71.4%
Referral
8.4%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
26 (2% of company)
Marketing Roles Posted (Last 30 Days)
2