Director, Product Marketing
FranklinCovey
Salt Lake City, UT (Remote)
$150K/yr - $200K/yrIn-houseFull-timeDirector/executive10+ years exp.
3 hrs ago
Sr. Product Marketing Manager, Enterprise
USA (Remote)
$160K/yr – $190K/yrSenior Level3+ years expFull time
Posted 4 months ago
Job Summary
Own market strategy and GTM for a product line, turning market data into differentiated positioning and repeatable launches.
- Define ICP and buyer personas through market research and interviews
- Lead end-to-end GTM for launches, with a repeatable launch playbook across channels
- Align with Demand Gen and Sales to shape messaging, campaigns, and forecasted outcomes
Job Description
- Own market strategy & positioning
- Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews.
- Position our platform with an eye towards enhancing our competitive differentiation and value proposition
- Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research.
- Lead Go-To-Market (GTM) execution
- Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions.
- Execute our "launch playbook" to ensure consistency and impact across all internal and external channels.
- Define and evolve pricing and packaging for your product area
- Drive sales enablement
- Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates.
- 3-5 years of experience in B2B product marketing
- Proven track record of strategic impact and revenue growth in a Enterprise SaaS company
- Hands-on experience with AI tools
- Strong ability to partner with product on roadmap and product strategy
- Experience building and motivating high performing teams
- Familiarity with PLG or hybrid sales motions
- Medical, dental, vision benefits
- 401k available
Jump - Advisor AI
Trusted by enterprise and loved by advisors, Jump is the leading AI tool for wealth managers and financial advisors that automates notetaking, compliance, CRM updates, and much more
Salaries
Posted range
$160K/yr – $190K/yr
Taken straight from the job posting.
Links
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