Sr. Manager, Product Marketing
Pioneers
USA (Remote)
$140K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Sr. Product Marketing Manager, Enterprise
USA (Remote)
$160K/yr – $190K/yrSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own market strategy and GTM for a product line, turning market data into differentiated positioning and repeatable launches.
- Define ICP and buyer personas through market research and interviews
- Lead end-to-end GTM for launches, with a repeatable launch playbook across channels
- Align with Demand Gen and Sales to shape messaging, campaigns, and forecasted outcomes
Job Description
- Own market strategy & positioning
- Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews.
- Position our platform with an eye towards enhancing our competitive differentiation and value proposition
- Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research.
- Lead Go-To-Market (GTM) execution
- Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions.
- Execute our "launch playbook" to ensure consistency and impact across all internal and external channels.
- Define and evolve pricing and packaging for your product area
- Drive sales enablement
- Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates.
- 3-5 years of experience in B2B product marketing
- Proven track record of strategic impact and revenue growth in a Enterprise SaaS company
- Hands-on experience with AI tools
- Strong ability to partner with product on roadmap and product strategy
- Experience building and motivating high performing teams
- Familiarity with PLG or hybrid sales motions
- Medical, dental, vision benefits
- 401k available
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