Responsibilities

• Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals
• Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle.
• Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansion.
• Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences.
• Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases.
• Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams
• Produce thought leadership and product educational content that builds awareness and reinforces Addepar’s leadership with enterprise and institutional audiences.
• Research and monitor the market, industry, and competitive landscape to identify key trends and inform competitive positioning.
• Scope, build, and launch scalable segment resources, including client education and co-branded marketing materials.

Requirements

• 4–8 years of product marketing experience. Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred.
• Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content.
• Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits that resonate with target audiences.
• Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative.
• Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption.
• Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment.
• Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high-visibility launches to market.
• Ability to work independently, prioritize efficiently, anticipate roadblocks, and escalate when needed.

Nice to Have

Benefits